THE INBOUND CALL MARKETPLACEEST. 2026

DON’T BUY
LEADS.
TAKE CALLS.

More conversations. On your terms.

An inbound-call marketplace for insurance agents and agencies. Find your sources. Choose your campaigns. Switch on when you’re ready.

Create your account

No contract. Switch off any time.

Buying wholesale? Apply for wholesale access

Also on iPhoneCallmart for iPhone. Free to download.

BUILT FOR THE PEOPLE ON THE PHONE.

THE BUYING DESK01 / PREVIEW

callmart

INTERACTIVE DEMO

YOUR WORKSPACE

Ready when you are.

You’re availableYour selected campaigns are switched on.

Your campaigns

2 ACTIVE

Final ExpenseReady for calls

65+

MedicareReady for calls

ACA

ACASwitched off

Daily call limit20 calls

5 CALLS50 CALLS

Your desk. Your pace.ILLUSTRATIVE DATA

Go on. Flip the switch.Interactive demo. No calls are purchased here.

SWITCH ON.TAKE CALLS.STAY IN CONTROL.

AS FEATURED IN

USA TODAY Network

Coverage of the Callmart launch, September 2026. Each logo opens the published story.

01 BUILT AROUND YOUR WORKDAY

YOUR FLOOR.
YOUR RULES.

Buying calls should fit the way you work.
Not the other way around. Callmart gives you one place to manage the sources, campaigns, and conversations that matter to your team.

01 / THE MARKETPLACE

More sources.
One buying desk.

Discover campaigns across multiple call sources. Keep your buying organized in one workspace.

02 / THE CONTROL

Ready? Switch on.
Busy? Switch off.

Set your availability around your day. Take calls when you’re ready to give them your attention.

03 / THE VISIBILITY

Your team.
In the picture.

Bring agent activity, campaigns, and call reporting into view, whether you buy solo or run the floor.

This page shows examples. Your approved workspace shows the campaigns and services available to your organization.

02 FROM BROWSING TO BUYING

LESS RUNAROUND.
MORE RING.

A straightforward path to your next conversation.
Here’s how to get started with Callmart.

Find your fit.

Browse insurance call campaigns and sources. See the campaign details and pricing before you buy.

CHOOSE YOUR CAMPAIGNS

Make it yours.

Set up your account and call buying. Choose the campaigns that fit your business and your team.

SET UP YOUR WORKSPACE

Take the call.

Switch on your availability. Put the conversation first, and pause buying when it’s time to step away.

WORK ON YOUR TERMS

YOU BRING THE CONVERSATION.
CALLMART MAKES THE CONNECTION.Set up your account

03 FOCUSED ON INSURANCE

IN YOUR
LINE OF WORK.

You know your market. Callmart brings four core insurance verticals into one buying workspace.

Final Expense

Life insurance conversations, focused on final expenses.

Medicare

Connect with people exploring their Medicare options.

ACA

Health coverage conversations for your sales team.

Term Life

Reach people considering term life coverage.

INITIAL MARKETPLACE FOCUS

Your approved workspace shows the campaigns and coverage you can buy.

04 WHAT CALLS COST

PAY FOR THE
CALL. NOT THE CLICK.

One price per connected call, shown before you switch buying on.
No subscription to take calls, and nothing charged for a call that never connects.

SCREENED INBOUND

AS LOW AS$25PER CALL

Qualified before it reaches you. The person on the line has already answered the basics about what they are looking for.

CTV

AS LOW AS$50PER CALL

Connected TV. The caller saw your category advertised on a streaming service and dialed the number on the screen.

HOW BILLING WORKS

Connected time starts when your destination answers. Ringing is never counted.
You are charged once after the call ends if it reaches the buffer you chose. The minimum buffer is 10 seconds.
No answer, or a call shorter than your buffer, is not billed.
Fund a prepaid wallet through Stripe. Set a daily limit and a per-agent spending allowance.

See full pricing

05 APPS AND SOFTPHONE

YOUR CALLS.
YOUR WORKFLOW.

Take calls in the browser, on your iPhone, or in the phone system you already run.
The workspace, the softphone, and the app are all the same account.

ON THE APP STORE

Callmart:
Pay Per Call.

The free iPhone app for the times you are not at a desk. Track call activity and charges, manage campaigns, bids, buffers and daily limits, control receiving for your team, review recordings, and check your wallet.

Free on the App Store
iPhone, iOS 16.4 or later
Same login as your workspace

Download on the App Store

No Android app yet. On Android, open app.callmart.io in your mobile browser.

01 / THE SOFTPHONE

A phone in
your workspace.

Answer inbound calls or place approved outbound calls from a focused desk. Connect an outside receiving system when it fits your operation better.

Create a buyer account

02 / THE ROUTING DESK

Route the work.
Keep the view clear.

Organize Callmart-managed call delivery around campaigns, availability, and the posting workflow your team uses. Details depend on your account configuration.

Create a buyer account

Softphone and routing access depends on the services enabled for your account.

06 BUILT FOR A FLOOR

YOUR TEAM.
ON ONE ACCOUNT.

One agency wallet, separate agent logins, and real limits.
Bring buying, availability, and call activity into a single view instead of a group chat.

One wallet, separate agents.

The agency funds once and the whole team buys against it. Each agent keeps their own login and their own destination, so calls reach the right person.

See who is on.

Every agent sets themselves available or off the clock, and routing respects it. The owner sees the roster, the roles, the allowances, and the call activity behind them.

Coach from real calls.

Inbound calls are recorded. Review and download them, then sit down with an agent and work on the thirty seconds that actually decided the call.

Roles and spending limits.

Invite by email as owner, manager, agent, finance, or reporting. Give each person a daily spending allowance so one agent cannot spend the floor’s budget.

AGENCY REWARDS

Earn free calls as your team buys.

Eligible billable calls count across your whole agency, not per agent. Every time your team reaches the threshold, you earn a free call of equal or lower eligible value. Five agents get there five times faster than one.

How team accounts work

07 AFFILIATE ACCOUNTS

YOU KNOW
WHO NEEDS THIS.

If you already talk to agents, get paid for the introduction.
Refer a buyer, earn on the calls they buy, and watch every dollar of it in your own dashboard.

Refer a buyer.

Submit the agent or agency you are sending over. They complete their own application and go through normal approval.

SOLO OR AGENCY

Earn on what they buy.

Fixed dollar commissions on billable calls and on softphone and routing products. Not a percentage, so the math stays simple.

CASH OR CALL CREDIT

Track it yourself.

Assigned buyers, net earnings, what is paid, what is outstanding, and your payout history, in the workspace and in the app.

YOUR OWN DASHBOARD

GOOD FOR POSTING. EASY TO EXPLAIN.
NO INCOME CLAIMS, EVER.See the affiliate program

08 WHOLESALE BUYERS

PING US.
WE’LL ASK FIRST.

Wholesale accounts can have Callmart ask your system before every single call. You get the caller’s number and state, you answer yes or no in under four seconds, and you only receive the calls you said yes to.

Your HTTPS endpoint, your API key, your rules
3 second HTTP timeout, 4 second decision deadline
Test traffic is flagged, so you can dry run it

Read the ping setup guide

WHAT WE SEND YOU

POST /your/ping-endpoint
Authorization: Bearer YOUR_API_KEY

{
  "request_id": "a3f1c9e2-7b44-4d1a",
  "offer_id":   "6d2e0b14-58c7-4a90",
  "caller_id":  "+13055550142",
  "state":      "FL",
  "expires_at": "2026-09-18T15:04:21Z",
  "is_test":    false
}

YOU REPLY

{ "accept": true,
  "request_id": "a3f1c9e2-7b44-4d1a" }

THE OTHER SIDE OF THE LINE

YOU HAVE CALLS.
LET’S TALK.

Great marketplaces need great sources. If you publish insurance calls, we’d like to hear about your business and where you fit in the Callmart network.

Apply as a publisherFOR INSURANCE CALL PUBLISHERS

09 STRAIGHT ANSWERS

GOOD
QUESTIONS.

Here’s where things stand.
No fine-print surprises.

01What is Callmart?

Callmart is an inbound-call marketplace for insurance agents and agencies. Find campaigns from multiple publishers, choose your buying settings, and control when you’re available from one workspace.

02Can I start buying calls today?

You can create a buyer account now. After email verification and account approval, set up your destination, review campaigns available to your organization, and fund your wallet. Call delivery also depends on eligible publisher supply and your buying settings.

03Which types of calls will be available?

Our initial focus is Final Expense, Medicare, ACA, and Term Life. Available campaigns, publishers, and coverage appear in your approved workspace. The interactive desk on this page is a demo, not live inventory.

04How much do calls cost?

Screened inbound calls start at $25 and CTV calls start at $50. Your approved workspace shows the exact price and connected-time threshold for every campaign available to your organization before you enable buying. Creating an account does not commit you to spend.

05When am I actually charged for a call?

Connected time starts when your destination answers, and ringing is never counted. The call is charged once, after the call ends, if connected time reaches the buffer you chose. A call that is never answered, or that ends before your buffer, is not billed. The minimum buffer is 10 seconds.

06Is there a Callmart app?

Yes. Callmart: Pay Per Call is free on the App Store for iPhone, running iOS 16.4 or later. It uses the same login as your workspace. There is no Android app yet, so on Android open app.callmart.io in your mobile browser.

07Can my whole team share one account?

Yes. An agency funds one wallet and the team buys against it, with separate logins, roles, destinations, and a daily spending allowance for each member. Eligible billable calls across the agency also earn free calls through agency rewards.

08Will this work for an agency or team?

Yes. You can apply as a solo buyer or an agency. Agency owners can manage team access, buying settings, and call activity in their workspace after approval.

09I’m a publisher. Can I get involved?

Yes. Use the publisher application to tell us about your business and traffic. An application does not approve your feeds or enable call delivery; our team reviews and configures those steps with you.

OPEN YOUR CALLMART WORKSPACE

MAKE YOUR
NEXT CALL.

Create an account to start your buyer application, or apply to bring calls to the marketplace as a publisher.

FOR THE INDEPENDENT AGENT.
FOR THE TEAM ON THE FLOOR.
FOR THE NEXT CONVERSATION.

01 / BUY CALLS

Set up your buying desk.

Create an account, verify your email, and complete your buyer application. Approval comes before call buying.

Create account

02 / PUBLISH CALLS

Bring your calls.

Tell us about your traffic and business. Our team reviews applications before enabling any feed.

Apply as a publisher

Apply for wholesale buying Already have an account? Sign in

DON’T BUYLEADS.TAKE CALLS.

Ready when you are.

Your campaigns

YOUR FLOOR.YOUR RULES.

More sources.One buying desk.

Ready? Switch on.Busy? Switch off.

Your team.In the picture.

LESS RUNAROUND.MORE RING.