For publishers

A marketplace is only as good as the calls in it. If you generate inbound insurance calls, whether from Connected TV, search, social, or your own owned media, Callmart is a place to sell them to approved buyers who are actually staffed to answer.

What we look for

• Inbound calls in insurance: health, life, final expense, and the campaigns built on them.
• Traffic you control and can describe honestly, including how the caller reached your number.
• A business we can work with on compliance, because buyers ask and we answer.
• Consistency. A feed that runs is worth more than a feed that spikes.

Submitting an application does not approve your feeds or enable call delivery. Our team reviews every application and configures delivery with you.

How the integration works

Callmart exposes a ping endpoint for traffic sources. Your platform sends a request describing the call opportunity, and Callmart replies with a bid if there is an eligible buyer.

Response formats are compatible with the pay-per-call platforms most publishers already run, including Ringba-style and CallGrid-style bid responses, plus a plain generic JSON format if you are integrating directly. If your stack already speaks one of those, there is very little new work.

• Requests authenticate with a bearer API token issued to your publisher account.
• An accepted bid reserves a destination for up to thirty seconds.
• The response tells you the number to send the call to and the minimum connected duration required.
• The endpoint is rate limited per publisher.

Exact schemas, tokens, and endpoint details are issued during onboarding rather than published here. Start with the application and we will send you the integration package.

What we will not do

Your identity is confidential. Callmart never discloses a publisher to a buyer, and never discloses a buyer to a publisher. Source names, feed names, and business relationships stay inside the marketplace. That rule runs in both directions and it does not have exceptions.

Applying

Use the publisher application to tell us about your business and where your traffic comes from. If it looks like a fit, we will take you through review, configuration, and a test before anything is live.

Common questions