Pricing

Callmart prices inbound calls one at a time. There is no subscription to take calls, no per-seat license on the buying desk, and no charge for a call that never connects. You fund a wallet, you pick the campaigns you want, and you are billed for each call that stays connected past the threshold you agreed to.

What a call costs

Screened inbound insurance calls start at $25. These are calls that have already been qualified upstream before they ring your phone, so the person on the line has answered some basic questions about what they are looking for.

CTV calls start at $50. CTV stands for Connected TV, which means streaming television advertising. A CTV call comes from someone who saw an ad on a streaming service and picked up the phone to call the number on screen. It costs more because that inventory costs more to produce.

Those are starting prices, not a rate card. The exact price for each campaign available to your organization is shown in your workspace, next to the connected-time threshold it is priced at, before you turn buying on. Nothing is charged until a call connects and passes that threshold.

How buffers set the price

Every campaign price is tied to a buffer. A buffer is a minimum amount of connected time. If the call reaches that many seconds, it is billable. If it ends first, it is not.

Longer buffers cost more, because a call that survives ninety seconds of conversation is a better call than one that survives fifteen. You are paying for the filter. A campaign is offered as a set of tiers, and you choose the one that matches how you want to buy.

The minimum buffer on Callmart is 10 seconds. There is no zero-second buying, because a call that is over before anyone speaks is not a call anybody should pay for.

When a call is billed

The billing rule is deliberately narrow, so you can audit it against your own phone records.

• Connected time is measured after your destination number answers. Ringing time is never counted.
• The call is charged once, at the moment connected time reaches or passes your buffer.
• A call that is not answered is not billed.
• A call that ends before it reaches your buffer is not billed.
• Time the caller spends in your own IVR or voicemail after your line answers does count toward the buffer, because your system answered.

That last point is the one that catches new buyers. If you route calls into a phone tree, the clock is running while the caller listens to it. Buyers who run an IVR usually choose a longer buffer to compensate, or route marketplace calls straight to a live person.

If you believe a call was billed in error, you can submit a dispute from your workspace for review. Disputes are reviewed individually, and submitting one is not a guarantee of a credit.

Funding your account

Buying runs on a prepaid wallet. You add funds, calls draw against the balance, and you can see funding history and service invoices in your workspace. Payments are processed by Stripe. Callmart does not store full card numbers.

Agencies fund one wallet for the whole team. The owner can then set a daily spending allowance for each member, so a single agent cannot spend the floor's budget in a morning.

Approved wholesale buyers can be placed on a wholesale price book and billed on terms instead of prepaying. That arrangement is set per account by Callmart, not self-served.

What you control

Price is only half of what you spend. The other half is how much you buy, and that is entirely yours.

• Switch your availability on and off, so calls stop when nobody is there to answer them.
• Turn individual campaigns on or off without touching the rest.
• Set a daily call limit.
• Set a per-member daily spending allowance across your team.
• Choose where calls land: a phone number, a SIP address, or the Callmart softphone.

Creating an account costs nothing and commits you to nothing. Business approval is required before you can buy, and you will see every price and threshold before anything is switched on.

Common questions