CALLMART.Create account
CAMPAIGNS AND CALL TYPES

Call types

What is in the marketplace, what each call type means, and who each one suits.

Callmart is focused on insurance. The launch verticals are health insurance, life insurance, and final expense, and the campaigns built on them are described below. Call types differ in two ways that matter: what the caller already knows when they dial, and where the call came from.

Sourcing: screened and CTV

A screened inbound call has been qualified before it reaches you, so the person on the line has already answered basic questions about what they are looking for. Screened inbound calls start at $25.

A CTV call comes from Connected TV, meaning streaming television advertising. The caller saw an ad on a streaming service and dialed the number on the screen. CTV calls start at $50.

Neither is better in the abstract. They are different inventory at different prices, and which one works depends on your product, your script, and who is answering.

Verticals

Health, life, and final expense are the launch verticals. Medicare Advantage and Final Expense CTV are named campaigns built on top of them. The campaigns and coverage actually available to you appear in your approved workspace, along with the price and the connected-time threshold for each.

Only screened inbound calls at $25 and CTV calls at $50 have published starting prices. Everything else is priced per campaign in your workspace before you switch buying on.

Every call type

Screened inbound callsA screened call has already been qualified before it rings your phone, and pricing starts at $25 per connected call.CTV callsA CTV call starts with a streaming television ad and ends with the viewer dialing your number, priced from $50 per connected call.Final expense callsFinal expense callers are usually asking about a specific, modest policy to cover end-of-life costs, and they call ready to talk.Final expense CTV callsThis campaign combines a specific vertical and a specific source: final expense questions from someone who just watched a streaming TV ad.Medicare callsMedicare call volume follows a predictable annual calendar, built around federally set enrollment windows.Medicare Advantage callsMedicare Advantage is a specific product with its own enrollment rules, and it takes a different conversation than Supplement or Part D.ACA and marketplace callsMost ACA calls cluster around one published Open Enrollment window, with Special Enrollment Periods filling the rest of the year.Health insurance callsHealth insurance is one of Callmart's three launch verticals, covering Medicare, Medicare Advantage, and ACA marketplace calls.Life insurance callsLife insurance is a Callmart launch vertical spanning final expense and term life, two different products with two different callers.Term life callsA term life caller is usually younger, insuring income or dependents, and asking a different set of questions than a final expense caller.

Common questions

01Which insurance verticals does Callmart cover?

The launch verticals are health insurance, life insurance, and final expense. Named campaigns built on those include Medicare Advantage, Final Expense, and Final Expense CTV. What is available to your organization is shown in your approved workspace.

02Can I buy just one call type?

Yes. Campaigns are switched on and off individually, so you can run one and leave the rest off. Most buyers start narrow and widen once they know what their team handles well.

KEEP READING
PricingPricingScreened inbound insurance calls start at $25 and CTV calls start at $50. See how per-call pricing, buffers, and connected-time billing work.Who it is forWho buys calls on CallmartIndependent agents, agencies, call centers, IMOs, and remote teams all buy calls differently. Find the setup that matches how you work.CompareComparisonsHow buying inbound calls compares with shared leads, exclusive leads, aged leads, live transfers, cold calling, and running your own ads.LearnHow Callmart worksFrom creating an account to answering your first call: approval, funding, choosing campaigns, setting a buffer, and switching on availability.
NEXT STEP

Open your Callmart workspace.

Create a buyer account to start your application, choose your campaigns, and switch on when you are ready.

Create your account