Final Expense CTV is a named campaign on Callmart. It is not final expense calls in general, and it is not CTV calls in general. It is the specific combination: someone who watched a Connected TV ad about final expense coverage and called the number on screen.
Why the combination is its own campaign
A final expense caller sourced from a search ad, a screened IVR flow, or a Connected TV spot is not making the same kind of buying decision, even though they may ask similar questions once you have them on the phone. Final Expense CTV exists as its own campaign because the source, streaming television, is a distinct and separately priced channel from other final expense sources. If you want the general shape of a final expense conversation, see the final expense page. If you want how CTV works as a source mechanically, see the CTV page. This page is about buying this specific combined campaign.
The mindset of someone who just picked up the phone
By the time a Final Expense CTV call reaches you, the caller has already watched a television-style spot about final expense coverage on a streaming service, decided the topic applied to them, and made the choice to call rather than keep watching. That is a different starting point than a caller who typed a search query and clicked a result a moment ago. They came to the phone from a screen, not from a search bar, and the ad itself was the entire pitch before you ever said a word.
That also means the caller has not yet talked to anyone about specifics: no face amount, no premium range, no carrier name. The ad told them final expense coverage exists and gave them a number to call. Your job on the answer is to pick up where a thirty second spot left off, not to reintroduce the concept of final expense insurance from scratch. Callers who reach this campaign already know, in general terms, what they are calling about.
What is actually different about buying this campaign
| Final Expense CTV | |
|---|---|
| Source of the ad | Connected TV, a streaming service or app |
| Starting price | $50 per connected call, priced as a CTV campaign |
| Vertical | Final expense specifically, not health or term life |
| Minimum buffer | 10 seconds, with additional tiers shown in your workspace |
Setting the campaign up in your workspace
- 01Get approvedYour business needs to be approved as a buyer before any campaign, including Final Expense CTV, is available to turn on.
- 02Review the price and bufferOpen the campaign in your workspace and check the connected-time tiers before you switch buying on.
- 03Set your limitsChoose a daily call limit and, if you run a team, per-member spending allowances, before volume ramps up.
- 04Pick a destinationRoute the calls to a phone number, a SIP address, or the Callmart softphone.
What does not change because the source is CTV
Turning this campaign on does not change your licensing obligations or your responsibility for TCPA, state telemarketing, and call recording consent rules in the states you take calls. It also does not come with any promise about how many of these callers will buy a policy. Callmart prices the source; what happens on the call is between you and the caller.
Deciding whether to buy this campaign or the general one
If you already run a screened final expense campaign and want to add a second, distinct source without duplicating it, Final Expense CTV is a reasonable next test, since it draws from a different channel entirely. If you have not run final expense calls at all yet, decide first whether you want to start with the lower starting price of a screened campaign or start directly with a CTV-sourced one; both are visible in your workspace with their own price and buffer, so you can compare them side by side before committing a daily limit to either.
There is no rule that says you must pick one. Some agencies run a screened final expense campaign for steady daily volume and add Final Expense CTV specifically to reach the audience that only responds to a television-style pitch. Because each campaign has its own daily limit, you can keep the two sources from competing with each other for the same block of agent time.
Common questions
01Is Final Expense CTV more expensive than regular final expense calls?
It starts at $50 per connected call, compared with $25 for a screened inbound final expense campaign. The difference reflects the CTV source, not a claim about which converts better.
02Are Final Expense CTV calls also screened?
That depends on the specific campaign configuration shown in your workspace. CTV describes where the ad ran; screening describes whether the call was qualified before reaching you. Check the campaign details before you buy.
03Can I run Final Expense CTV alongside a screened final expense campaign?
Yes. You can turn on more than one campaign and set separate daily limits for each.
04Do I need different licensing for CTV-sourced calls?
No. The licensing you need is determined by the product you are selling, final expense in this case, not by the advertising channel that produced the call.