Call pricing in a marketplace like Callmart is set per connected call, in tiers tied to a buffer, the minimum connected time a call must reach before it is billed. Understanding tiers is the difference between comparing prices correctly and comparing them by accident.
What a pricing tier actually is
A campaign can offer more than one buyable tier. Each tier pairs a specific buffer with a specific price. For example, a campaign might offer $50 at a 15 second buffer, $60 at a 30 second buffer, and $75 at a 60 second buffer. These are three separate products, not three prices for the same thing. A buyer chooses which tier or tiers to switch on for a given campaign.
| Example buffer | Example price |
|---|---|
| 15 seconds | $50 |
| 30 seconds | $60 |
| 60 seconds | $75 |
Why a longer buffer costs more per call
As the required connected time goes up, fewer calls survive long enough to qualify. A call that would have billed at a 10 second buffer might end at 20 seconds and miss a 30 second buffer entirely. The price per tier reflects that fewer calls make it to the longer threshold, so each one that does costs more.
The floor prices on Callmart
Screened inbound calls start at $25 per call. CTV calls, meaning calls that originated from a Connected TV or streaming television ad, start at $50 per call. Both are floors, not flat prices: actual price depends on the tier and buffer a buyer selects for a given campaign. The minimum buffer available on Callmart is 10 seconds.
What decides which tier fits your team
- How fast your team qualifies a caller. A quick opening script can make good use of a shorter buffer.
- How much a wasted short call costs your team in time versus how much a higher price per call costs in dollars.
- Whether you are testing a new campaign, where a lower entry tier can reduce risk while you learn the call quality.
Where you see pricing before you commit
Callmart shows buyers the price and the connected-time threshold for each campaign available to them before they switch buying on. Creating an account does not commit you to spend, and business approval is required before you can buy calls. Approved wholesale buyers can be placed on a wholesale price book and may be billed on terms instead of prepaid, set by Callmart per account.
How to compare pricing across two different campaigns
Comparing two campaigns by their headline price alone can be misleading if the buffers are different. A $50 tier at a 15 second buffer and a $50 tier at a 45 second buffer are not the same product, even though the number on the price tag matches. The second one requires far more connected time to bill, which generally means a smaller share of calls will qualify. Always compare price alongside buffer, not price by itself.
Testing a new tier before committing to it at scale
A buyer new to a campaign does not have to guess which tier fits best. Starting with a lower tier, at a shorter buffer and lower price, limits downside while your team learns what the calls on that campaign are actually like. Once you have a sense of how calls behave, moving to a longer buffer tier is a more informed decision than picking one blind.
Price also does not include any guarantee about the outcome of a conversation, and it does not include exclusivity beyond what a campaign specifies. Price is a measure of what you pay for a connected call meeting a stated threshold, nothing more.
- What buffer does this tier require, and does that match how fast my team typically qualifies a caller?
- Is this a new campaign for my account, where starting at a lower tier limits early risk?
- How does this tier's price compare to a similar buffer on a campaign I already buy?
Pricing tiers are set by Callmart in coordination with what a campaign's calls can support, not negotiated individually with each buyer. This keeps pricing consistent: two buyers switching on the same tier for the same campaign see the same price and the same buffer, regardless of how much volume either one buys.
A buyer is never charged for switching a tier on or off, or for leaving a campaign off entirely. Cost only occurs when a specific call is delivered and crosses its buffer, which means testing a new tier carries no cost beyond the calls you actually receive and that qualify.
Common questions
01Is the price the same for every buffer on a campaign?
No. Each buffer is priced separately as its own tier. A longer buffer generally costs more per call than a shorter one on the same campaign.
02What is the cheapest a call can be on Callmart?
Screened inbound calls start at $25 per call. That is a starting price; the exact price depends on the campaign and buffer tier selected.
03Why do CTV calls start at a higher price?
CTV calls come from a different, more expensive source: consumers responding to Connected TV or streaming television advertising. The starting price reflects the source, not a claim about performance.
04Can I see the price before I turn a campaign on?
Yes. Callmart shows the price and the connected-time threshold for every available campaign before you switch buying on.