Centerfield Insurance Services, formerly Datalot, sells exclusive pre-screened live transfers and exclusive data leads across six lines, priced per call against your cost of acquisition with no public price list. Callmart's calls are non-exclusive, and its Final Expense and Medicare Advantage tiers sit on a public retail list starting at $25. Exclusivity and price transparency decide most comparisons.
What is the difference between Callmart and Centerfield?
The core difference is exclusivity and how the price is set. Centerfield Insurance Services, which its own site says was formerly Datalot, sells exclusive live transfers: its team screens a shopper and transfers the caller directly to you. It also sells exclusive data leads. It supports auto, home, life, health, Medicare and commercial lines, and it prices transfers per call in line with your cost of acquisition, with quotes coming through a call volume estimator rather than a published list. Callmart differs on both counts. Its calls are not exclusive, and every price sits on a public list that covers Final Expense (digital, TV and live transfers) and Medicare Advantage. A Callmart call is charged only when its connected time reaches the buffer attached to the price you chose. If you need exclusivity across many lines, Centerfield is built for it. If you want to know the price of a Final Expense or Medicare call before any sales conversation, Callmart is.
The Datalot name still runs through the business. Datalot.com describes Centerfield Insurance Services (formerly Datalot), its footer still reads Datalot Inc. with a 2009 start date, and agents sign in at a Datalot address. Centerfield's insurance page calls Datalot its customer acquisition engine and marketing exchange for carriers, enterprise call centers and local agents.
How do Callmart and Centerfield compare side by side?
| Question | Callmart | Centerfield (Datalot) |
|---|---|---|
| What you buy | Calls from four public campaigns, no lead records | Exclusive pre-screened live transfers and exclusive data leads |
| Insurance lines | Publicly priced: Final Expense and Medicare Advantage | Auto, home, life, health, Medicare and commercial |
| Published prices | A public retail list, lowest tier $25 | No: per-call pricing aligned to your cost of acquisition, quoted on request |
| Exclusivity | Calls are not exclusive | Advertised as 100% exclusive |
| When a call is billable | Once, after it ends, if connected time reaches your buffer | Not published on its site as of November 2, 2026 |
| How you pay | Prepaid wallet funded by card through Stripe | Not published on its site as of November 2, 2026 |
| Minimums and terms | No minimum spend or term | Not published on its site as of November 2, 2026 |
| Routing and controls | You pick states per line, switch campaigns and pause your line | Its telephony platform learns which agents fit which consumers and routes automatically |
| Reporting | Call history with recordings, filters and CSV export | Performance reporting to refine your strategy |
How does Centerfield price live transfers?
Centerfield does not publish prices. Its insurance page describes pay-per-call pricing aligned to your cost of acquisition, which means the price is set around what you can afford to pay for a customer rather than read off a rate card. To get a number, you start its call volume estimator, which first asks which lines you want: auto, life, health, home, Medicare, commercial or other.
- Exclusivity: the estimator page advertises transfers that are 100% exclusive and 100% pre-screened and qualified, with a 100% contact rate.
- Screening: Datalot's page says trained concierge representatives qualify consumers live by voice, text or web before the handoff.
- Routing: its telephony platform learns which agents add the most value to which types of consumers, and shoppers an agent cannot serve are routed to another carrier.
- Carrier programs: Datalot's page mentions customized service agreements with most major property and casualty carriers.
- Not published: minimum spend, contract length, filters, caps, return or credit policy, and how a billable transfer is defined. Ask for each in writing.
The estimator page lists sales hours of 8:30 AM to 7:00 PM Eastern, Monday through Friday. Because the price is tied to your acquisition cost, go into that conversation knowing your close rate and what each policy pays you. The cost per acquisition guide shows how to work out the most you can spend per call and still profit.
How does Callmart price calls?
Callmart posts a retail price for every campaign and buffer, so you know the cost of a call before you talk to anyone. The buffer is the connected time a call must reach to be billable. Your line answering starts the clock, ringing is never counted, and a caller who hangs up short of the buffer adds nothing to your bill. Each call is charged once, after it ends.
| Campaign | Retail price tiers |
|---|---|
| Final Expense: Live Transfers | $80 for 120 seconds |
| Final Expense: Digital | $30 for 10 seconds, $40 for 30 seconds, $50 for 60 seconds, $60 for 90 seconds |
| Final Expense: TV (CTV) | $55 for 10 seconds, $65 for 30 seconds, $75 for 60 seconds |
| Medicare Advantage | $25 for 20 seconds, $35 for 30 seconds, $55 for 90 seconds |
Callmart's list includes a campaign named Final Expense: Live Transfers, at $80 for 120 seconds of connected time. Every figure in the table is retail. Bulk buyers and agencies may ask for wholesale pricing through the wholesale program, where rates are set account by account, and approved wholesale buyers can be billed on terms rather than prepaying. A first deposit also adds promotional call credit: $50 on a first deposit of $250, $150 on a first deposit of $500, $300 on a first deposit of $1,000.
Where does each one come out ahead?
Centerfield (formerly Datalot)
- Exclusive transfers: the caller is not shared with other agents, per its own pages.
- Callers are screened by its own team before the handoff.
- Six lines, including Medicare and commercial.
- Pricing built around your target cost of acquisition, plus performance reporting.
- A long history: Datalot's footer dates the business to 2009.
- No published prices; you need a quote to learn your cost.
- Minimums, contract terms, filters, caps and return policy are not published on the pages reviewed.
- Datalot's page leads with auto and home transfers, so ask how much volume exists in your line.
- Final Expense is not named on the pages reviewed.
Callmart
- A posted retail price for every campaign and buffer.
- Billing waits for the buffer, so a call that rings out or ends early is never charged.
- Four public campaigns: Final Expense: Digital, Final Expense: TV (CTV), Final Expense: Live Transfers and Medicare Advantage.
- You choose the states each line accepts and switch receiving on and off yourself.
- No spending floor and no required term.
- Non-exclusive: Callmart may send a similar caller to another buyer when no Campaign Order restricts it.
- No auto, home or commercial campaigns on the public price list.
- Callmart does not promise call volume; delivery depends on eligible supply and your settings.
- A Callmart App phone handles a single call at a time.
Who should choose Centerfield?
Choose Centerfield if exclusivity is the deciding factor and you want a screener to qualify every caller before the handoff. It fits agencies and carrier call centers that know their cost of acquisition, can negotiate a price around it, and sell lines that Callmart does not list publicly, such as auto, home or commercial. It also makes sense if you want one vendor that can supply both exclusive transfers and exclusive data leads.
Who should choose Callmart?
Pick Callmart when a published price matters more to you than exclusivity, and your lines are Final Expense or Medicare Advantage sold by phone. You can start with a solo account and a headset, set the states your line accepts to match your licenses, and pause your line or switch campaigns yourself. Agencies can put a team on one wallet, with owner, manager, agent, finance and reporting roles. The team accounts page explains the setup.
How do you choose between Centerfield and Callmart?
- 01Put a value on exclusivityAsk what exclusivity adds to the price per transfer, then check whether your close rate on exclusive callers covers the difference.
- 02Get both prices in the same unitAsk Centerfield for its price per transfer and how it defines a billable transfer. On Callmart, note the price and buffer from the pricing page.
- 03Check what happens to a bad callAsk Centerfield for its return or credit policy in writing. On Callmart, you open the call in your history, pick a reason such as wrong number or duplicate caller, and Callmart reviews the request.
- 04Match the lineAuto, home and commercial point to Centerfield. Final Expense and Medicare Advantage can be compared directly.
- 05Run a measured testKeep the first budget small, use the same script and agents for both, and compare cost per sale. The vendor vetting guide lists more questions to ask.
Common questions
01Is Datalot now Centerfield?
Yes, by its own description. Datalot.com refers to Centerfield Insurance Services (formerly Datalot), its footer still shows Datalot Inc., and Centerfield's insurance page calls Datalot its customer acquisition engine and marketing exchange for carriers, enterprise call centers and local agents.
02How much do Centerfield live transfers cost?
Prices are not published on its site as of November 2, 2026. Centerfield says its pay-per-call pricing is aligned to your cost of acquisition, and quotes start with its call volume estimator. Ask how a billable transfer is defined, whether returns are allowed and whether there is a minimum commitment.
03Does Callmart sell exclusive calls?
No. Callmart's Buyer Agreement lets it route similar calls to other buyers unless a Campaign Order says otherwise, so treat every call as non-exclusive. That is the main tradeoff against Centerfield's exclusive transfers, and it belongs in your cost comparison. Callmart also makes no promise about volume or close rates.
04Does Callmart have a live transfers campaign?
Callmart's public retail list includes a campaign named Final Expense: Live Transfers, priced at $80 for 120 seconds of connected time as of November 2, 2026. That is the retail figure; an agency or bulk buyer can request a lower wholesale rate.
05Which lines does Centerfield cover?
Its insurance services page lists auto, home, life, health, Medicare and commercial, and its call volume estimator offers the same choices plus other. Final Expense was not named on the pages reviewed on November 2, 2026, so ask its team directly if that is your line.