The closest Marketcall alternatives are other pay-per-call networks and exchanges: BrokerCalls, Soleo, Perform[cb] and PX. If you buy only insurance calls and prefer to set things up yourself, insurance call marketplaces such as Callmart, AllCalls and The Call Store are simpler, and Callmart publishes its retail prices. Agents who want full control can run Google call assets instead.
Why do buyers look for Marketcall alternatives?
The reasons to compare Marketcall alternatives come from its design as a broad, managed network. Marketcall, run by Marketcall Inc. in Pasadena, California, connects advertisers who buy calls and leads with affiliates who send traffic, across insurance, finance, home services and other verticals; its insurance category lists health, Medicare, auto, life and Final Expense. Its FAQ says the price per call or data lead is set individually, based on factors including your vertical, and its specialists recommend a price from your coverage, call hours and traffic sources. Payment is arranged through a personal manager by wire, ACH, card or PayPal, with a commission fee of usually around 3%. Its advertiser pages publish no insurance prices, minimum call durations, minimums or delivery method. If you want an insurance-focused source, a printed price or self-serve setup, compare the options below.
How does Marketcall work for advertisers?
Marketcall bills advertisers for qualified calls that meet the conditions set in its dashboard, where you manage offers, price and call parameters. It says you will not be charged more than agreed or for calls that do not match your criteria, and it records every call so you can check how it was qualified. Each call lands in one of several states:
- HOLD: the call met payout conditions; you can approve or refuse it during your contract's hold period, and it is approved automatically when the period ends.
- Parsed: the call arrived outside business hours and is not billed.
- Non-unique or Non-first: a repeat call from the same number, not billed.
- Non-qualified: the call did not meet payout conditions and is not billed.
- Tarificated: the call arrived after your daily cap was reached and is billed once the cap renews or you top up.
A refusal becomes final unless the affiliate appeals within 2 days, and advertisers can also appeal a call from the call index, with a quality control specialist making the final decision. Its advertiser page says it gives access to 50,000 publishers in 165 countries. That breadth is its main strength, and it is also why its pages say little about any one insurance line.
Which Marketcall alternatives should you compare?
| Option | Type | Insurance lines | Price published? | Who sets the price | Setup |
|---|---|---|---|---|---|
| Marketcall (for reference) | Two-sided pay-per-call network, many verticals | Health, Medicare, auto, life, Final Expense | No | Set individually from a recommended rate | Managed, through a personal manager |
| BrokerCalls | Pay-per-call network with buy and sell sides | ACA and under-65 health, Medicare, Final Expense, life, auto, home, SSDI | Range only: $15 to $90 | Rate card from BrokerCalls | Account manager |
| Soleo | Pay-per-call network on its own platform | Home, auto, life and Final Expense, renters, umbrella, commercial, Medicare | No rate card | You bid per call and pick a call duration | Account manager plus platform |
| Perform[cb] | Outcome-based performance network | Life, Medicare, auto | No | Not published | Managed, for brands and agencies |
| PX | Lead, call and click exchange, plus self-serve PX Local | Auto live on PX Local; home, life and health listed; Final Expense aged leads | PX Local average lead price only ($25) | Bidding, with pricing recommendations | Self-serve (PX Local) or managed |
| Callmart | Inbound call marketplace for insurance agents | Final Expense, Medicare Advantage | Yes: $25 for 20 seconds, $35 for 30 seconds, $55 for 90 seconds for Medicare Advantage (retail) | Published retail price per buffer | Self-serve workspace, prepaid wallet |
| AllCalls | Insurance inbound call marketplace | Medicare, life, Final Expense | FAQ sample rates ($24 to $32 Medicare); binding rate in the app | Rate shown when you accept a call | Self-serve, $50 minimum deposit |
| The Call Store | Insurance inbound call marketplace | Medicare, ACA, Final Expense, auto | Sample listing only ($20, 60 second buffer) | Varies by vertical and state | Self-serve, no platform fees |
What does each Marketcall alternative offer?
BrokerCalls
BrokerCalls is the closest structural match: a pay-per-call network with a Buy Calls side for FMOs, IMOs, carriers, agencies and call centers and a Sell Calls side for publishers, that also runs finance, home services and legal verticals, with over 80 active insurance campaigns. It publishes a range, from $15 for auto up to $90 for Medicare Supplement warm transfers depending on vertical, call type and state, and sends a rate card within one business day. Calls pass IVR filters for intent and eligibility, and you can set state filters, concurrent call caps, open hours and backup queues, with routing matched to your licensed headcount.
- Best for: multi-agent insurance floors that want one account manager across several insurance lines.
- Tradeoffs: full rates only on request, and its public terms do not cover buyer payment or returns. See Callmart vs BrokerCalls.
Soleo
Soleo runs a pay-per-call network on its own CallThread platform and leans toward property and casualty agencies, captive and independent. You bid on a call that lasts your chosen duration, typically 90 to 120 seconds depending on category, and target down to ZIP code, homeowner status and current coverage, with set hours and small daily caps. Soleo says its calls are never resold to multiple buyers and that it does not allow outbound traffic, with transfers only on request. It also offers a commission-based model that shares revenue on the policies you sell.
- Best for: auto, home and commercial agencies that want exclusive, ZIP-targeted inbound calls.
- Tradeoffs: no published rate card, health is not listed among its insurance lines, and its insurance page says unanswered routed calls are charged.
Perform[cb]
Perform[cb] is an outcome-based performance network that sells qualified calls, leads and sales across more than 25 digital channels, with insurance case studies in life, Medicare and auto. It positions itself for brands and agencies adding an acquisition channel rather than for individual agents, and it does not publish per-call prices, minimum call durations or call controls. For its sales-based model it states no spend limits and no minimum buys.
- Best for: carriers and large agencies that want a managed, multi-channel program paid on outcomes.
- Tradeoffs: not built for a single agent buying a few calls a day.
PX
PX is a customer acquisition exchange where buyers manage leads, calls and clicks from more than 600 lead sources, with results by source, campaign and sub-ID. For independent agents, its self-serve PX Local sells real-time leads on a daily budget: auto insurance is live and its homepage lists a $25 average lead price, life, health and home are listed as coming, and a $500 minimum balance applies, with unused funds refundable. PX also sells aged leads, including Final Expense, priced by a written quote sent with confirmed counts, with payment after you approve.
- Best for: buyers who want source-level reporting across many lead and call sources, or auto agents who want self-serve leads.
- Tradeoffs: PX Local sells leads you call, not live calls, and the main marketplace page publishes no call terms. See Callmart vs PX.
Callmart
Callmart is an inbound call marketplace for insurance agents, with buyers on one side and publishers on the other, and a narrower scope than Marketcall. Its public retail list covers Final Expense: Digital, Final Expense: TV (CTV), Final Expense: Live Transfers and Medicare Advantage calls, each priced by connected-time buffer ($25 for 20 seconds, $35 for 30 seconds, $55 for 90 seconds for Medicare Advantage as of November 2, 2026), and agencies and bulk buyers can apply for lower wholesale rates. You set up campaigns, states, hours and team access yourself in one workspace and pay from a prepaid wallet with no subscription. Calls are labeled by feed duration and price, never by the publisher behind them.
- Best for: Final Expense and Medicare Advantage agents and agencies who want to see prices before signing up.
- Tradeoffs: you cannot choose or see traffic sources, calls are not exclusive, and auto, home and health are not on its public price list. Compare in Callmart vs Marketcall.
AllCalls
AllCalls is an inbound call marketplace for licensed Medicare, life and Final Expense agents, funded from a prepaid wallet with a $50 minimum deposit and a 3% processing fee. Its FAQ lists sample rates, such as $32 for a Medicare inbound call with a 25 second buffer and $24 for a Medicare raw call, while current rates and timers appear in the app, and the rate shown when you accept a call is the one that binds. It publishes clear dispute rules: 5 business days, with listed valid reasons such as a caller in an unlicensed state or a material technical failure, and listed invalid ones such as no sale.
- Best for: individual agents who want small deposits and written dispute rules.
- Tradeoffs: current rates and timers are set in the app, and its terms let pricing or timer changes take effect immediately for fraud, quality, supply or regulatory reasons.
The Call Store
The Call Store is a self-serve marketplace for licensed agents buying Medicare, ACA, Final Expense and auto inbound calls, with no platform fees, no minimums and no long-term contracts. Calls ring a browser softphone or your phone, you pick verticals and states, and a Ready or pause toggle controls delivery. Pricing varies by vertical and state; its homepage shows a sample listing at $20 with a 60 second buffer, and you are billed only once a call passes the buffer.
- Best for: agents who want exclusive inbound calls across several lines without a dialer.
- Tradeoffs: no published dispute or refund policy, minimum deposit or legal entity. See Callmart vs The Call Store.
Can you run your own call campaigns instead of using a network?
Yes, but you take on the media buying, the tracking and each platform's rules yourself. The buying calls vs running your own ads comparison covers the tradeoff; here is what each platform's own help pages say.
Google Ads call assets
Google is retiring call-only ads: the option to create new ones was removed in February 2026, and existing ones stop receiving impressions in February 2027, replaced by responsive search ads with call assets. A click on a call asset costs the same as a headline click, call assets can be scheduled by day and hour, and call reporting with Google forwarding numbers lets you count calls as conversions on the Search Network.
Google Local Services Ads
Local Services Ads charge per valid lead, including answered calls and missed calls during your business hours where the customer stays on the line more than 20 seconds. Its eligible category list names insurance agency in California and Florida only, and Google verifies applicable licenses for the businesses that qualify.
Meta lead ads
Meta lead ads with an instant form collect form fills: leads arrive through the Graph API, webhooks or Leads Center and belong to the Facebook Page. Meta also offers lead ads with calling, which prompt people to call your business. Meta's advertising standards say insurance ads must target people 18 or older and that advertisers may be required to be licensed in the country they target.
Who should stay with Marketcall?
Stay with Marketcall if you buy in more than one industry, or across several insurance lines at once, and want one network and one manager for all of it. Its tools favor the buyer who reviews calls closely: hold periods to approve or refuse each qualifying call, unbilled states for duplicates and after-hours calls, recordings of every call, and the option to choose traffic sources for a campaign. It fits carriers, agencies and call centers that prefer to negotiate a rate through a manager and pay by wire or ACH.
Who should choose an insurance call marketplace, and how do you decide?
- 01Count your verticalsIf you buy outside insurance, a multi-vertical network such as Marketcall or Perform[cb] keeps it in one place. If you buy only insurance, a network with deep insurance programs such as BrokerCalls or Soleo, or a marketplace, fits better.
- 02Match the lineProperty and casualty points to Soleo or PX. Health and Medicare Supplement point to BrokerCalls. Final Expense and Medicare Advantage point to Callmart, AllCalls or The Call Store.
- 03Decide managed or self-serveNetworks assign a manager and negotiate price. Marketplaces let you sign up, fund a wallet and switch calls on. The call marketplace vs single vendor guide explains the difference.
- 04Ask what makes a call billableGet the minimum duration, the hold or dispute window and the treatment of repeat callers in writing. Read what pay per call means for the basics.
- 05Test and measureRun a small budget per source and compare cost per sale, not cost per call. The best pay per call companies for insurance agents guide lists more options.
Common questions
01Who are Marketcall's competitors for insurance calls?
Other pay-per-call networks include BrokerCalls, Soleo and Perform[cb], and PX runs a lead, call and click exchange. Insurance call marketplaces such as Callmart, AllCalls and The Call Store sell calls to agents on a self-serve basis. Each covers a different mix of lines, so start with the line you sell.
02How much does Marketcall charge per call?
Marketcall does not publish insurance call prices. Its FAQ says the price per call or data lead is determined individually, based on factors including your vertical, and its specialists recommend a rate. You can set a lower price, but it says that does not ensure volume. Payments carry a commission fee of usually around 3%.
03What is the difference between a pay-per-call network and a call marketplace?
A network usually assigns a manager, negotiates your price and sources calls from many affiliates, often across many industries. A marketplace lets you sign up, see or set prices, fund an account and switch calls on yourself. Both bill per qualified call. The inbound call marketplace explainer covers how marketplaces route calls.
04Can I choose which publishers send me calls?
On Marketcall, the advertiser FAQ covers choosing traffic sources for a campaign, and PX reports results by source and sub-ID. Callmart works differently: it never identifies a publisher to a buyer and labels each call by feed duration and price, so you choose campaigns, buffers and states rather than sources.