Marketcall is a pay-per-call affiliate network where advertisers agree a price per qualified call or lead with a Marketcall specialist, across insurance and many other industries. Callmart is a US insurance call marketplace with a published retail price list for Final Expense and Medicare Advantage calls, starting at $25 and paid from a prepaid wallet.
What is the difference between Callmart and Marketcall?
Both sit between the people who generate calls and the businesses that answer them, but they are built for different buyers. Marketcall is a two-sided pay-per-call network: affiliates send traffic, and advertisers (it calls them merchants) buy inbound calls, data leads and CPA leads across insurance, finance, home services and other verticals. It says advertisers get access to 50,000 publishers in 165 countries. Price per call is set individually, with a Marketcall specialist recommending a rate based on your vertical, coverage, call hours and traffic sources. Callmart is narrower: an inbound-call marketplace for US insurance agents and agencies that sells calls rather than leads, with public retail prices for Final Expense digital, Final Expense TV (CTV), Final Expense live transfers and Medicare Advantage. On Callmart you choose a connected-time tier for each campaign and fund a prepaid wallet, and nothing is negotiated unless you apply for wholesale.
Put simply, Marketcall is a network you negotiate with across many industries, and Callmart is a price list you buy from inside one. Which fits depends on whether you want breadth and a managed relationship, or a fixed price for a specific insurance call. Marketcall, Inc. lists a Pasadena, California address in its Terms of Use.
How does a two-sided network like Marketcall work?
On Marketcall, an advertiser sets up an offer with a price per call and call parameters, and affiliates send traffic to it. The advertiser dashboard shows incoming calls with phone numbers, regions, call length and callbacks, and every call is recorded so the advertiser can check whether it was qualified correctly. Marketcall says its anti-fraud technology filters out fraudulent calls, and its advertiser FAQ covers choosing traffic sources for a campaign and pausing one.
Each call then lands in a state. A call that met the payout conditions goes to HOLD, where the advertiser can approve or refuse it during the hold period set in its contract; it is approved automatically when that period ends. Calls outside business hours (Parsed), repeat calls from the same number (Non-unique or Non-first) and calls that missed the payout conditions (Non-qualified) are not billed. A call that arrives after the daily cap is reached is marked Tarificated and billed once the cap renews or the account is topped up.
Refusals have a second round. An affiliate can appeal a refusal within 2 days, and Marketcall's quality team decides appealed calls. Advertisers can appeal a call or lead too, and Marketcall says an independent quality control specialist makes the final decision.
Callmart also connects publishers with buyers, but it keeps the publisher side to itself. Publishers apply, and Callmart reviews each application, configures delivery and runs a test before anything goes live. Buyers see calls labeled by feed duration and price, never by the publisher that sent them, so on Callmart you choose campaigns, tiers and states rather than traffic sources. The publisher vs affiliate explainer covers the roles on the supply side.
How do Callmart and Marketcall compare side by side?
| Question | Callmart | Marketcall |
|---|---|---|
| What you buy | Inbound calls, not lead records | Pay-per-call calls, CPL data leads and CPA leads |
| Industries | US insurance: Final Expense and Medicare Advantage on the public price list | Insurance (health, Medicare, auto, life, final expense) plus finance, home services and more |
| Published prices | Yes: $30 for 10 seconds, $40 for 30 seconds, $50 for 60 seconds, $60 for 90 seconds for Final Expense digital | No: set individually with a Marketcall specialist |
| What makes a call billable | Connected time reaches the buffer you chose | The call meets the payout conditions of your offer |
| After the call | Request a credit from the call in your call history | HOLD period to approve or refuse, then appeals |
| How you pay | Prepaid wallet funded by card through Stripe | Wire, ACH, credit card or PayPal through a personal manager; fee usually around 3% |
| Traffic sources | Not disclosed; calls are labeled by feed duration and price | Advertiser FAQ covers choosing traffic sources |
| Agreement | Buyer Agreement with no minimum spend or minimum term | No merchant agreement published; the Terms of Use are general site terms |
How does Marketcall price calls?
Marketcall does not publish insurance call prices. Its FAQ says price per call or data lead is determined individually and depends on factors including your vertical. A specialist recommends a price based on vertical, coverage, call hours and traffic sources. You can set a different price, but Marketcall notes that going below its recommendation does not guarantee volume.
- You set the price per call and call parameters in the dashboard, and Marketcall says you will not be charged more than agreed.
- Calls that do not match your criteria are not billed.
- Payment runs through a personal manager by wire, ACH, credit card or PayPal, with a commission fee it puts at usually around 3%, varying by method.
- Advertiser pages list no minimum call duration, minimum spend or delivery method (forwarding, SIP or real-time bidding).
Before you fund anything, ask your manager for the recommended price per call for your line and states, the payout conditions including any minimum duration, the length of the hold period and how calls reach your agents.
How does Callmart price calls?
Callmart's price list is public and set per campaign. You pick a buffer, the connected time a call must reach before it bills, and pay that tier's price for every call that gets there. Connected time starts when your line answers, ringing is never counted, and calls that never connect or end early are not billed. Time a caller spends in your own IVR or voicemail after your line answers does count.
| Campaign | Price per call by buffer |
|---|---|
| Final Expense: Digital | $30 for 10 seconds, $40 for 30 seconds, $50 for 60 seconds, $60 for 90 seconds |
| Final Expense: TV (CTV) | $55 for 10 seconds, $65 for 30 seconds, $75 for 60 seconds |
| Final Expense: Live Transfers | $80 for 120 seconds |
| Medicare Advantage | $25 for 20 seconds, $35 for 30 seconds, $55 for 90 seconds |
Agencies and bulk buyers can request lower wholesale rates after a wholesale application, and approved wholesale buyers can be billed on terms set per account. Your first deposit adds bonus call credit ($50 on a first deposit of $250, $150 on a first deposit of $500, $300 on a first deposit of $1,000). An account costs nothing to open and carries no monthly fee. The call buffer guide shows how the tier you choose changes cost per call.
What are the strengths and tradeoffs of each?
Marketcall
- Five insurance sub-verticals plus many other industries in one network.
- A large publisher base, which it puts at 50,000 publishers in 165 countries.
- Buyer-side review: recordings, a hold period to refuse calls, appeals, and unbilled states for repeat and after-hours calls.
- Payment by wire, ACH, card or PayPal.
- No published insurance prices, minimum durations or delivery method.
- A commission fee on payments, usually around 3%.
- Price is partly a negotiation, and a lower price than recommended may cost you volume.
- Affiliates can appeal refusals, so a refused call is not settled until that window closes.
Callmart
- Public retail prices by campaign and buffer.
- Billing on connected time, with nothing billed for unanswered or short calls.
- Built for insurance desks: states per line, campaign hours, team roles and a browser softphone.
- Calls ring a phone number, a SIP address, the browser softphone or the iPhone app.
- Insurance only, with Final Expense and Medicare Advantage on the public list; no data or CPA leads.
- Calls are not exclusive, and delivery depends on eligible publisher supply.
- You cannot pick or see the publishers behind your calls.
- Retail buyers fund a card wallet; billing on terms is only for approved wholesale accounts.
Who should choose Marketcall?
Choose Marketcall if you buy calls or leads in more than one industry, you want data leads or CPA deals alongside calls, or you want a manager to set a price and pick traffic sources with you. It also fits buyers who prefer paying by wire, ACH or PayPal, and teams that want a formal hold period to approve or refuse each call before it is final. Carriers and call centers already used to affiliate networks will find the model familiar.
Who should choose Callmart?
Choose Callmart if you are a US insurance agent or agency selling Final Expense or Medicare Advantage by phone and you want a posted price per call before you sign up. It suits buyers who would rather set a buffer once than agree payout conditions offer by offer, and teams that need their own logins, state filters by line and one shared wallet. Start with how Callmart works, then read the retail price list.
How do you decide between them?
- 01Count your verticalsSeveral industries, or lead and CPA deals, favor Marketcall. If you only buy insurance calls, both are options.
- 02Pick how you want to find the priceA negotiated rate through a manager, or a posted retail price you can read today.
- 03Compare billing rulesSet Marketcall's payout conditions and hold period next to Callmart's buffer. The pay per call vs pay per lead guide explains why the billing unit matters.
- 04Check deliveryAsk Marketcall how calls reach your agents. Callmart rings a phone number, SIP address, browser softphone or iPhone app.
- 05Run a measured testTrack cost per sale by source with the cost per acquisition calculator and scale the one that pays for itself.
Common questions
01Does Marketcall sell insurance calls?
Yes. Its industries page lists health, Medicare, auto, life and final expense as insurance sub-categories, and its advertiser pages describe buying pay-per-call calls and data leads. The industries page does not show offers, prices or call terms, so ask a Marketcall specialist for those.
02Is Marketcall for advertisers or publishers?
Both. Marketcall is a two-sided network: advertisers, which it calls merchants, buy calls and leads, and affiliates or publishers send traffic to advertiser offers. This comparison covers the advertiser side, the one an insurance agent or agency would use to buy calls.
03How do you pay Marketcall for calls?
Its FAQ lists wire, ACH, credit card and PayPal, arranged through a personal manager, with a commission fee it says is usually around 3% and varies by payment method. The price per call itself is set individually rather than published.
04Can I see which publisher sent a Callmart call?
No. Callmart labels calls by feed duration and price and never discloses a publisher to a buyer or a buyer to a publisher. You judge a campaign by its calls, recordings and results in your call history, which you can search, filter and export to CSV.
05What is the cheapest Callmart call?
Retail prices start at $25. A 20 second Medicare Advantage call is $25 and a 90 second one is $55, as of November 2, 2026. Longer buffers cost more because fewer short calls are billed. Agencies buying in bulk can apply for lower wholesale rates.