When you buy a screened inbound call on Callmart, the person on the other end has already been asked qualifying questions before the call was ever routed to you. You are not buying a name and a phone number and hoping someone picks up. You are buying a live conversation with someone who has already indicated they want to talk about insurance.
What screening actually means
Screening happens upstream, before the call reaches the marketplace. Depending on the campaign, that might be an IVR that asks a caller to confirm basic details, or a live agent script that filters out people who do not match what the campaign is looking for. The exact screening method depends on the campaign and the publisher behind it, and it is not something Callmart publishes call by call. What you can count on is that a screened call is not a raw, unfiltered contact.
Screening is not a guarantee. It does not promise a sale, a fit, or a particular outcome. It describes how the call arrived at you, not what happens once you answer it.
What a screened call costs
Final Expense Digital, a screened campaign, starts at $30 per connected call at a 10 second buffer, and every retail price is listed on the Callmart pricing page. Like every campaign on Callmart, pricing is tiered to a buffer, the minimum amount of connected time before a call is billed. Each available tier pairs a price with a minimum connected duration. Short calls may still reach an agent even when they do not qualify for billing. You see the exact price and buffer tiers for a screened campaign in your workspace before you switch buying on for it.
A starting price does not establish the price of a particular duration tier. Review the actual offer in your workspace. A longer threshold changes which calls are billed, not which calls are sent to your agent. Review caller fit separately through campaign qualification criteria and your own call records.
How a screened call is different from a click or a form lead
| Screened inbound call | Form lead | Raw click | |
|---|---|---|---|
| What you get | A live phone conversation | Contact info to call yourself | A click on an ad, nothing more |
| When you pay | After connected time reaches your buffer | Per submitted form, regardless of contact | Per click, regardless of outcome |
| Who initiates the call | The caller dials in | You dial out, on your own time | No call at all |
What you control before you buy
- Turn a campaign on or off whenever you want.
- Set daily call limits so you never take on more than you can handle.
- Choose the buffer tier and see the price before you switch buying on.
- Route calls to a phone number, a SIP address, or the Callmart softphone.
Where screened calls fit in your call-buying plan
Screened inbound calls are a reasonable place to start if you want live conversations without also taking on unscreened or raw traffic. Some buyers run screened campaigns as their entire call mix. Others add unscreened or higher-priced campaign types, like CTV-sourced calls, once they know how much volume they can actually staff for. Either way, you are still responsible for your own licensing and for following TCPA, state telemarketing, and call recording rules in the states where you take these calls.
What to check before you turn a screened campaign on
Every screened campaign in your workspace lists its price, its buffer, and basic information about the vertical it serves before you switch buying on. Read that listing the way you would review any new inventory source: confirm the vertical matches what you are licensed to sell, confirm the buffer matches how much connected time you actually need to work a call well, and start with a daily limit low enough that you can review the first batch of recordings before you scale up. None of that guarantees performance, but it puts you in a position to judge the campaign on real calls instead of on the campaign description alone.
Common questions
01Does Callmart guarantee every screened call will be a good fit?
No. Screening describes how the call was qualified before it reached you, not the outcome of the conversation. Callmart does not guarantee conversion, quality, or fit for any call.
02What screening questions are asked?
Screening depends on the specific campaign and the publisher behind it, so the exact questions vary. Your workspace describes what a given campaign screens for before you turn it on.
03Can the price go above the starting price for a screened call?
Yes. Final Expense Digital starts at $30 at a 10 second buffer and costs more at longer buffers. The pricing page lists every retail tier, and your workspace shows the same prices before you buy.
04How is a screened call billed?
Connected time is measured after your destination number answers, not from when the call starts ringing. You are billed once after the call ends, if connected time reaches or exceeds your selected buffer. Calls that never connect, or that end before the buffer, are not billed.