An IMO or FMO, an independent marketing organization or field marketing organization, sits above a group of agents rather than inside one office, and that changes how a call marketplace fits. Callmart does not have a separate IMO tier, but there are two ways downline support actually works on the platform, and which one fits depends on whether your agents write under your agency or run their own books.
Option one: one shared agency account
If your downline works directly under your agency, an agency account gives you one shared wallet, funded by you, with role-based access for owner, manager, agent, finance, and reporting. You set a per-member daily spending allowance so no single agent can spend the group's funding, and you can see team call activity across everyone in the workspace. This is the same structure described for any agency, and it fits an IMO or FMO whose agents are effectively one team.
- One wallet, funded and controlled by the IMO or FMO.
- Per-member daily spending allowances instead of separate wallets.
- Agency rewards: eligible billable calls across the group earn free calls over time.
Option two: your agents run their own accounts
If your downline agents already hold independent licenses and run their own books, forcing them into one shared wallet does not fit. In that case the affiliate program is the better shape: you refer each agent as their own buyer organization, by organization name, account type, and the owner's verified email, and Callmart tracks them as your assigned buyers.
Commissions are fixed dollar amounts on billable calls and on softphone and routing products your referred agents buy, not a percentage of their spend. As the referring IMO or FMO, you never see their publisher costs or platform margin, only your own affiliate dashboard: assigned buyers, net earnings, amounts paid, outstanding balance, a commission statement, and completed payouts.
Exact commission amounts, rates, and payout schedules are confirmed once an affiliate account is approved. This page does not publish a rate card.
Which one to pick
| If your downline... | Use |
|---|---|
| Writes under your agency and shares your book | A shared agency account with roles and an allowance per member |
| Runs their own book and license under your imprint | The affiliate program, referring each agent as their own buyer |
Recruiting and sharing as an IMO or FMO
Part of running an IMO or FMO is bringing on new agents in the first place, and the affiliate side of Callmart is built to be shared, not just administered. You can put a referral in front of your own audience, on social media or anywhere else you already reach agents, to introduce them to Callmart as a buyer organization under your affiliate relationship.
What you cannot do is promise a downline agent a specific dollar figure for what they will earn buying calls, or a specific commission rate for referring them, since neither is fixed in a way that can be published here. What you can do is point them to the application and let the terms confirm once their account is approved, the same way it works for you as the referring organization. Overpromising a number you do not control tends to cost more trust with a downline agent than simply saying the terms are confirmed at approval.
Compliance stays with the license holder
Every agent who takes a call, whether under a shared agency wallet or their own referred account, is responsible for holding the appropriate state license for what they sell and for their own compliance with TCPA, telemarketing, and recording consent rules in the states they work. An IMO or FMO structure does not change who is responsible for a given call. This is general information, not legal advice; confirm specifics with counsel or your state regulator.
That responsibility holds regardless of which structure you use. A shared agency wallet does not make the IMO or FMO the licensed seller of record for every call any more than an affiliate referral does; the agent who takes the call and works the sale is still the one who needs to be licensed and appointed for it. Building that expectation into onboarding, before a new downline agent ever takes their first call, avoids confusion later about who owns what part of the compliance picture.
Common questions
01Does Callmart have a dedicated IMO or FMO account type?
Not as a separate structure. IMOs and FMOs typically use either a shared agency account for downline who write under the same book, or the affiliate program to refer downline agents who run their own independent accounts.
02Can I earn on calls my downline agents buy?
If you refer them through the affiliate program as their own buyer organization, you earn fixed dollar commissions on their billable calls and on softphone and routing products they buy. If they buy under your shared agency wallet, there is no separate affiliate commission, since it is your own spend.
03Can affiliate earnings be taken as call credit instead of cash?
Payouts are cash by default. Affiliates can ask to take earnings as call credit on their own Callmart account instead.
04Do I see what my referred agents are buying?
Affiliates see their assigned buyers, net earnings, amounts paid, and payout history in the affiliate dashboard, not the buyer's publisher costs or platform margin.