Infinix Media and Callmart mostly serve different agents. Infinix Media sells health insurance data leads and live transfers, priced by quote. Callmart sells inbound calls, and its public retail price list covers Final Expense and Medicare Advantage, starting at $25 per call. If under-65 health is your main line, look at Infinix Media first.
What is the difference between Callmart and Infinix Media?
The main difference is the line of insurance, and it outweighs everything else. Infinix Media sells health insurance leads: real-time data leads, shared and exclusive leads, and live transfers that its own reps screen for affordability and urgency to buy before passing the caller to your team. Its site names no other line, so nothing on it covers Medicare or Final Expense. It sells by phone or web form, sets cost per lead by volume, filters and credits allowed, and offers 10% off a first order. Callmart sells inbound phone calls rather than lead records, and its public retail price list covers Final Expense (digital, CTV and live transfers) and Medicare Advantage, with a fixed price for each connected-time buffer. So an agent who writes under-65 health plans should start with Infinix Media, and an agent who writes Final Expense or Medicare Advantage should start with Callmart. Price only matters once the line matches.
How do Callmart and Infinix Media compare side by side?
| Question | Callmart | Infinix Media |
|---|---|---|
| Main line | Final Expense and Medicare Advantage on the public price list | Health insurance; no other line named on its site |
| What you buy | Inbound calls, with a Final Expense: Live Transfers campaign at $80 for 120 seconds on the price list | Real-time data leads, shared or exclusive leads, live transfers |
| Published prices | Yes, such as $30 for 10 seconds, $40 for 30 seconds, $50 for 60 seconds, $60 for 90 seconds for Final Expense: Digital | Not published on its site as of November 2, 2026 |
| What sets the price | Campaign and buffer length | Volume, your filter sets and credits allowed |
| How you buy | Self-serve account and a prepaid wallet funded by card | Phone (9am to 8pm ET, weekdays) or web form; 10% off a first order |
| Delivery | Phone number, SIP address, browser softphone or iPhone app | Transfers to any employee and number you choose; leads by any method, with free CRM and dialer integration |
| Returns and credits | Request a credit per call with a reason; each request is reviewed | Returns accepted for improper or poorly vetted transfers |
| Exclusivity | Calls are not exclusive | Shared and exclusive options; leads not resold to aggregators, per its site |
| Minimums and terms | No minimum spend or term | Not published on its site |
Should you buy health leads, live transfers or inbound calls?
Pick the product after the line, because each format puts the work in a different place (the insurance lead types guide goes deeper). A data lead is a record of someone who filled out a form, so you still have to reach them, and a shared lead may go to other agents too. A live transfer is a caller a vendor's rep has already spoken with and screened. An inbound call is a consumer who dialed the number in an ad and reaches you directly.
- Real-time leads suit agencies with a dialer and staff ready to call quickly. Infinix Media offers these, with free CRM and dialer integration.
- Live transfers suit agents who want someone else to do the first screening. Infinix Media screens its transfers for affordability and urgency.
- Inbound calls suit agents who want the consumer to start the conversation. That is Callmart's main product; inbound calls vs live transfers compares the two.
How does Infinix Media price leads and transfers?
Infinix Media does not publish a price list. Its site says cost per lead is based on volume, your filter sets and the credits allowed, and that most lead types carry fixed pricing, which helps with budgeting once you have a quote. New buyers who call get 10% off their first order.
- Sales run by phone on weekdays, 9am to 8pm Eastern, or through a web form.
- It says all of its leads are generated in-house and are never shared with aggregators or resold.
- CRM and dialer integration is free, and clients get its lead tracking software, which shows results by rep, state and time of day.
- Each campaign gets a dedicated account manager.
Because credits allowed feeds into the price, ask how a larger return allowance changes your cost per lead. A lower price with fewer returns can cost more per sale than a higher price with more, so weigh the two together.
How does Callmart price calls?
Callmart's retail prices are public, set per campaign and per connected-time buffer, and they match what your workspace shows before you switch a campaign on.
| Campaign | Retail prices by buffer |
|---|---|
| Final Expense: Digital | $30 for 10 seconds, $40 for 30 seconds, $50 for 60 seconds, $60 for 90 seconds |
| Final Expense: TV (CTV) | $55 for 10 seconds, $65 for 30 seconds, $75 for 60 seconds |
| Final Expense: Live Transfers | $80 for 120 seconds |
| Medicare Advantage | $25 for 20 seconds, $35 for 30 seconds, $55 for 90 seconds |
Agencies and bulk buyers can request lower wholesale rates, quoted per account after an application, so treat the list as the retail price rather than the only price. Creating an account is free, there is no monthly fee, and a first deposit earns call credit ($50 on a first deposit of $250, $150 on a first deposit of $500, $300 on a first deposit of $1,000) that cannot be withdrawn as cash.
How do returns and billing compare?
Infinix Media publishes a one-line return rule for live transfers: returns are accepted for an improper transfer or one that was poorly vetted. Its site does not say how to file a return, how long you have, or how a transfer is billed, so get those terms with your quote.
On Callmart, the billing rules are written down. A call is charged once, after it ends, and only if connected time reached your buffer; unanswered or short calls are not billed. If a billed call looks invalid, you request a credit from that call and pick a reason such as wrong number, duplicate caller or audio problem. Callmart reviews each request, a credit is not guaranteed, and an approved credit adds the full charge back to your wallet. See how call disputes work.
What are the strengths and tradeoffs of each?
Infinix Media
- Health insurance focus, with data leads and live transfers from one vendor.
- Says all leads are generated in-house and not resold to aggregators.
- Free CRM and dialer integration, plus lead tracking by rep, state and time of day.
- A stated return rule for improper or poorly vetted transfers, and 10% off a first order.
- No published prices, minimums or contract terms.
- Health insurance only on its site; no Medicare or Final Expense product described.
- Buying starts with a sales call or form, with phone sales on weekdays.
- No self-serve portal or mobile app described.
Callmart
- Public retail prices for Final Expense and Medicare Advantage, by buffer.
- Consumer-started inbound calls, plus a Final Expense: Live Transfers campaign on the public price list.
- Written billing and credit rules, with an append-only wallet ledger.
- Self-serve controls: receiving, campaign switches, campaign hours and states per line.
- No under-65 health campaign on the public price list.
- Calls only, with no lead records to load into a dialer.
- Calls are not exclusive, and no call volume is guaranteed.
- No Android app; Android users work in the mobile browser.
Who should choose Infinix Media?
Choose Infinix Media if under-65 health insurance is what you sell. It is set up for health agencies that want real-time leads in their own CRM or dialer, screened live transfers, or both, and that are comfortable getting a price by phone. If you prefer a vendor that says it generates its own leads rather than buying from aggregators, that is part of its pitch as well.
Who should choose Callmart?
Choose Callmart if you write Final Expense or Medicare Advantage over the phone and want the caller on the line rather than a form to chase. It fits agents who want to see prices before they register, pick their buffer, and control when and where calls ring. An agency selling both health and senior lines can use Infinix Media for health and Callmart for Final Expense calls or Medicare Advantage.
How do you decide between them?
- 01Name your main lineUnder-65 health points to Infinix Media. Final Expense or Medicare Advantage points to Callmart.
- 02Choose the formatIf your team runs a dialer, data leads can work. If you want a person already on the line, look at transfers or inbound calls.
- 03Get the full priceAsk Infinix Media for its price by lead type, what credits allowed means and how returns are filed. For Callmart, read the retail price list.
- 04Compare cost per saleA lead price and a call price only compare after you factor in contact and close rates. The lead ROI guide shows the math.
- 05Track sources separatelyIf you buy from both, keep spend and policies apart so each vendor is judged on its own results.
Common questions
01Does Infinix Media sell Medicare or Final Expense leads?
Its site names health insurance only. The home, live transfer, real-time data and company pages reviewed on November 2, 2026 do not describe a Medicare or Final Expense product, so ask its sales team directly if you need those lines.
02Can I buy under-65 health calls on Callmart?
Callmart's public retail price list has four campaigns, all Final Expense or Medicare Advantage, and none of them is an under-65 health campaign. The campaigns an account sees depend on its approval and the services enabled for it. If under-65 health is your main line, a health specialist such as Infinix Media fits better.
03Does Infinix Media publish its prices?
No. Its site says cost per lead depends on volume, filter sets and credits allowed, and that most lead types have fixed pricing once quoted. New buyers who call get 10% off their first order. Prices come from its sales team by phone or web form.
04What is Infinix Media's return policy?
Its live transfer page says returns are accepted for an improper transfer or one that was poorly vetted. It does not publish a return window, a filing process or rules for data leads, so ask for those in writing before you order.
05Can I use Infinix Media and Callmart together?
Yes, if you sell more than one line. Health leads or transfers from Infinix Media and Final Expense or Medicare Advantage calls from Callmart do not overlap, so an agency can run both and measure each source on its own cost per policy.