EverQuote Pro sells real-time auto and home leads, inbound calls and warm transfers through a sales rep, with prices it does not publish. Callmart sells inbound Final Expense and Medicare Advantage calls at published retail prices, starting at $25 per call. Pick by the line you sell first, then by how you want to pay.
What is the difference between Callmart and EverQuote?
The biggest difference is what you buy and for which line of insurance. EverQuote Pro is a lead and call marketplace aimed at auto and home agents: it sells real-time data leads shared with up to three agents, exclusive auto leads at an extra cost, consumer-initiated inbound calls and warm transfers, all from one prepaid account that an EverQuote sales representative activates and that you then manage yourself in EverQuote Pro. It does not publish per-lead or per-call prices. Callmart sells phone calls, not lead records, and its public retail price list covers four campaigns: Final Expense digital, Final Expense TV (CTV), Final Expense live transfers and Medicare Advantage. Every Callmart price is tied to a connected-time threshold called a buffer, and a call is billed once, after it ends, only if it reaches that buffer. If you sell auto or home, EverQuote fits the line. If you sell Final Expense or Medicare by phone, Callmart fits the line.
Both run on prepaid balances and neither requires a minimum spend. The practical questions are which product you want (a lead record you call back, or a live caller), whether you need a published price before you talk to anyone, and how much control you want over when calls arrive. The table below lines the two up using each company's own pages.
How do Callmart and EverQuote compare side by side?
| Question | Callmart | EverQuote Pro |
|---|---|---|
| What you buy | Calls only, no lead records (the public list includes a Final Expense live transfers campaign) | Shared and exclusive data leads, inbound calls, warm transfers |
| Insurance lines | Final Expense and Medicare Advantage on the public price list | Auto and home on its products page; life is named in its pricing FAQ |
| Published prices | Yes: $25 for 20 seconds, $35 for 30 seconds, $55 for 90 seconds for Medicare Advantage | No: prices vary by product type and come from sales |
| How you pay | Prepaid wallet funded by card through Stripe | Prepaid, recharges at $25 for leads or $100 for calls |
| Minimums | No minimum spend and no minimum term | No minimum period or spend |
| Exclusivity | Calls are not exclusive | Shared leads go to up to 3 agents; exclusive auto leads cost extra |
| Returns and credits | Request a credit from the call in your call history | Returns up to 30 days, capped at 20% of monthly leads |
| Apps | Web workspace, browser softphone and an iPhone app | Web portal; no mobile app mentioned on its agent pages |
How does EverQuote price leads and calls?
EverQuote does not post a price list. Its FAQ says prices vary by product type (auto, home, life and warm transfer) and points agents to its sales team. Larger agencies can join its Accelerated Growth Program, which it prices around the agency's return and growth goals.
- Billing is prepaid and pay as you go. Data lead accounts recharge when the balance falls to $25 or below; call accounts recharge at $100 or below.
- There is no minimum period or spend, and EverQuote says you can cancel immediately. Unused balance is refunded on cancellation, except initial deposits that received a match credit.
- Filters cover risk profile, ZIP codes, time of day and days of the week, plus a daily lead cap.
- Enhanced Targeting lets agents bid up attributes such as high-intent shoppers, small business owners and driver age.
Because the price comes from a conversation, you cannot compare EverQuote's cost per lead or per call with another vendor's before you speak with its team. Ask for the price by product, the share count on shared leads and how warm transfers are billed.
How does Callmart price calls?
Callmart publishes retail prices, and they are the same prices you see in your workspace before you switch a campaign on. Each price belongs to a connected-time tier. Connected time starts when your line answers, ringing never counts, and a call that never connects or ends before your buffer is not billed. The shortest buffer is 10 seconds.
| Campaign | Retail prices by buffer |
|---|---|
| Final Expense: Digital | $30 for 10 seconds, $40 for 30 seconds, $50 for 60 seconds, $60 for 90 seconds |
| Final Expense: TV (CTV) | $55 for 10 seconds, $65 for 30 seconds, $75 for 60 seconds |
| Final Expense: Live Transfers | $80 for 120 seconds |
| Medicare Advantage | $25 for 20 seconds, $35 for 30 seconds, $55 for 90 seconds |
Agencies and bulk buyers can get lower wholesale rates, quoted per account after a wholesale application. First deposits earn call credit: $50 on a first deposit of $250, $150 on a first deposit of $500, $300 on a first deposit of $1,000. The credit has no cash value. Creating an account is free, there is no subscription, and agency accounts can add softphone seats at $50 a seat a month, paid from the wallet.
What are the strengths and tradeoffs of each?
EverQuote
- Leads, inbound calls and warm transfers in one prepaid account.
- Auto and home focus, with ZIP code and risk-profile filters and a daily lead cap.
- Warm transfers give 120 seconds to keep or reject the lead at no cost, per its FAQ.
- A 30 day return window, plus done-for-you options such as its Lead Connection outreach service.
- No published prices; you need a sales conversation to learn your cost.
- Shared leads go to up to three agents, and exclusive leads require also taking shared leads.
- Returns are capped at 20% of leads purchased each month.
- Its agent pages do not cover Final Expense or Medicare.
Callmart
- Published retail prices by campaign and buffer, confirmed again before a campaign goes live.
- Billing on connected time only: unanswered calls and calls under your buffer are not billed.
- Receive calls on a phone number, a SIP address, the browser softphone or the iPhone app.
- Choose the states each line accepts and switch receiving, campaigns or the whole line on and off.
- Calls only: no data leads, and no auto or home campaigns on the public list.
- Calls are not exclusive, and no call volume is guaranteed.
- No Android app; Android users work in the mobile browser.
- Each Callmart App phone takes one call at a time.
Who should choose EverQuote?
Choose EverQuote if most of your book is auto or home insurance, you want real-time leads you can work in a lead management system, and you are comfortable getting pricing from a sales representative. It also suits agencies that want both leads and calls from one vendor, or a managed growth program with a dedicated consultant.
Who should choose Callmart?
Choose Callmart if you sell Final Expense or Medicare Advantage by phone, you want to see a price before you create an account, and you would rather talk to a caller than chase a form fill. It fits solo agents with a headset as well as agencies that fund one wallet for a team, set roles and watch each agent's call activity. Read how Callmart works for the full setup.
How do you decide between them?
- 01Start with your lineAuto and home point to EverQuote. Final Expense and Medicare Advantage point to Callmart.
- 02Pick the productDecide whether you want lead records to work or live inbound callers. The insurance lead types guide helps.
- 03Get the real priceAsk EverQuote for its price by product. For Callmart, read the retail price list and choose a buffer.
- 04Work out cost per saleDivide what you spend by the policies you write. The cost per acquisition calculator does the math.
- 05Test smallNeither company requires a minimum spend, so fund a small balance, track results for a few weeks, then scale what works.
Common questions
01Does EverQuote sell Final Expense or Medicare leads?
Its agent pages describe auto and home leads and calls, and its pricing FAQ also names life. The pages reviewed on November 2, 2026 did not mention Final Expense or Medicare, so ask its sales team directly if you need those lines.
02Does EverQuote publish its prices?
No. EverQuote's FAQ says prices vary by product type and directs agents to sales. It does publish its billing terms: prepaid balances that recharge at $25 for data leads or $100 for calls, with no minimum period or spend.
03How much does a Callmart call cost?
Retail prices start at $25 per call. A 90 second Medicare Advantage call is $55, and a 90 second Final Expense digital call is $60, as of November 2, 2026. Bulk buyers can request lower wholesale rates.
04Are Callmart calls exclusive?
No. Unless a Campaign Order says otherwise, Callmart may route similar calls to other buyers. Callmart also does not guarantee call volume, quality or close rates; delivery depends on eligible supply and your own settings.
05Can I use both?
Yes. Many agencies buy from more than one source. A common split is data leads for one line and inbound calls for another. Track cost per sale for each source separately so you can see which one earns its budget.