NextGen Leads runs a self-serve auction for health, life and Medicare data leads, call leads and warm transfers, with Medicare call leads listed from $45 and no minimum orders. Callmart sells inbound calls at fixed retail prices, with Medicare Advantage from $25. NextGen suits bidders who also want data leads; Callmart suits calls-only buyers.
What is the difference between Callmart and NextGen Leads?
The biggest difference is how the price is set. NextGen Leads sells real-time data leads (which it describes as exclusive), call leads and warm transfers for under-65 health, life and Medicare through a self-serve buyer dashboard, and it runs a second-price auction: you set a maximum bid and pay one cent more than the next highest bidder. Its Medicare page lists call leads starting at $45 and data leads starting at $8, and its life page lists call leads from $35 and data leads from $4. There is no account fee and no minimum order. On Callmart the price is fixed instead. Each of its four public campaigns, three for Final Expense and one for Medicare Advantage, lists a retail price for every buffer, the connected time a call must reach before you pay for it. There are no data leads, only live calls. If you want to bid and also buy data leads, NextGen fits. If you want a set price per call, Callmart does.
Both companies sell calls on a duration basis, which makes them easier to compare than most lead vendors. NextGen says its calls are sold on a billable duration, so you pay only for calls you can qualify for the plans you offer, but its Medicare and life pages do not state that duration. Callmart prints the duration next to every price.
How do Callmart and NextGen Leads compare side by side?
| Question | Callmart | NextGen Leads |
|---|---|---|
| What you buy | Calls, never lead records | Data leads, call leads and warm transfers |
| Insurance lines | Final Expense and Medicare Advantage at retail | Under-65 health, life, Medicare Supplement and Medicare Advantage |
| How the price is set | Fixed retail price per campaign and buffer | Second-price auction: you pay $0.01 more than the next highest bid |
| Medicare calls | $25 for 20 seconds, $35 for 30 seconds, $55 for 90 seconds at retail | Call leads starting at $45 per lead; billable duration not stated |
| Life and Final Expense calls | Final Expense from $30 at retail | Life call leads starting at $35; Final Expense not named |
| Data leads | None | Medicare from $8, life from $4 |
| Account fee and minimums | Free account, no minimum spend or term | No account fee, no minimum orders |
| Funding | Prepaid wallet by card through Stripe | Card on file with optional auto-funding |
| Returns and credits | Credit request with a reason on a billed call; Callmart reviews each one | Bad-data returns capped by vertical; live transfers reviewed daily and uncapped |
| Delivery | A phone number, SIP, the web softphone or the iPhone app | Email, dialer or CRM integration |
How does NextGen Leads price leads and calls?
NextGen Leads publishes starting prices by line and leaves the rest to its auction. Its FAQ says pricing varies by vertical and lead type, and it explains the auction with an example: if one buyer bids $12.00 and another bids $10.00 for the same exclusive lead, the higher bidder wins and pays $10.01.
- Medicare: call leads start at $45 per lead and data leads at $8, per its Medicare page, which describes over-65 Medicare leads from its owned and operated sites, sold in real time.
- Life: call leads start at $35 and data leads at $4, per its life page.
- Calls are sold on a billable duration, so you pay only for calls you can qualify for the plans you offer. The duration is not stated on those pages as of November 2, 2026.
- There is no charge to create or use an account, and no minimum orders.
- Returns: leads with bad information can be returned from your account. Data returns are processed daily and capped at a percentage that varies by vertical; live transfers are reviewed daily and uncapped.
Its homepage also lists Medicare Supplement and Medicare Advantage leads and life targeting by age, coverage amount, household income and medical conditions. The FAQ says it generates thousands of leads per day across all 50 states and can integrate with virtually any CRM or dialer, usually in less than a day. Its broker page adds that account managers will plan around a target cost per acquisition if you share one.
How does Callmart price calls?
Callmart posts a fixed retail price for each campaign and buffer, and you choose which of a campaign's tiers to buy. The buffer is the connected time a call must reach before it is billed: time starts when your line answers, ringing never counts, and time a caller spends in your own IVR or voicemail after the answer does count.
| Campaign | Retail price by buffer |
|---|---|
| Medicare Advantage | $25 for 20 seconds, $35 for 30 seconds, $55 for 90 seconds |
| Final Expense: Digital | $30 for 10 seconds, $40 for 30 seconds, $50 for 60 seconds, $60 for 90 seconds |
| Final Expense: TV (CTV) | $55 for 10 seconds, $65 for 30 seconds, $75 for 60 seconds |
| Final Expense: Live Transfers | $80 for 120 seconds |
The table shows retail rates. Agencies and high-volume buyers can apply for wholesale pricing through a wholesale application, and wholesale accounts can have Callmart ask their own system before each call, a setup the ping post guide explains. Your opening deposit also earns promotional credit, $50 on a first deposit of $250, $150 on a first deposit of $500, $300 on a first deposit of $1,000, which can be spent on calls but not withdrawn.
What are the pros and cons of each?
NextGen Leads
- Published starting prices for Medicare and life call leads and data leads.
- Second-price auction, so you pay one cent more than the next bid rather than your full maximum.
- Exclusive data leads, call leads and warm transfers in one self-serve dashboard.
- No account fee and no minimum orders, with optional auto-funding.
- Delivery into email, dialers or CRMs, and daily, uncapped review of live transfer returns.
- The billable duration for calls is not stated on its Medicare and life pages.
- Auction pricing means your cost moves with competing bids.
- Final Expense is not named on the pages reviewed.
- Data lead returns are capped at a percentage it does not publish.
Callmart
- A fixed retail price per buffer, with the buffer stated next to every price.
- Three Final Expense campaigns plus Medicare Advantage.
- The iPhone app uses VoIP push, so a call can wake a locked phone; the browser softphone needs only a headset.
- Per-line state selection to match where you are licensed.
- No minimum spend and no minimum term.
- No data leads; calls only.
- No under-65 health campaign on the public price list.
- Calls are not exclusive.
- Each Callmart App phone takes one call at a time, so busy desks add agents or route to phone-number or SIP lines, which can take more than one call.
Who should choose NextGen Leads?
Choose NextGen Leads if you sell under-65 health, life or Medicare and want exclusive data leads alongside calls, bought on a self-serve dashboard with no minimum order. It suits agencies that run a dialer or CRM and want leads pushed straight into it, and buyers who like bidding, since an auction lets you raise or lower your price as results come in. Its daily, uncapped review of live transfer returns is also worth noting if you plan to buy transfers.
Who should choose Callmart?
Choose Callmart if you want calls only and prefer a fixed retail price you can plan around, with the qualifying duration printed beside it. It fits Final Expense agents in particular, since three of its four public campaigns are Final Expense, and Medicare Advantage agents who want to choose between short and long buffers. Solo agents can work from a headset in the browser, and agencies fund one wallet for the whole team. The Medicare Advantage calls page covers that campaign.
How do you choose between NextGen Leads and Callmart?
- 01Confirm the lineUnder-65 health points to NextGen. Final Expense points to Callmart. Medicare Advantage and life can be compared.
- 02Put both prices in the same unitFor NextGen, ask what billable duration its calls use and check what you actually paid per call after bidding. For Callmart, read the price and buffer on the pricing page.
- 03Decide whether you want leads at allIf you have a dialer and a team that works data leads quickly, NextGen's data leads add a lower-priced product per unit. If you only want live conversations, buy calls.
- 04Read both credit policiesNextGen caps data returns by vertical and reviews transfers daily. Callmart reviews credit requests made from the call in your history. Read both before you fund.
- 05Measure cost per saleRun both over the same period with the same agents and script, then compare cost per policy with the cost per acquisition calculator.
Common questions
01How much are NextGen Leads Medicare calls?
NextGen's Medicare page lists call leads starting at $45 per lead and data leads starting at $8, as checked on November 2, 2026. It sells by second-price auction, so what you pay depends on competing bids, and it sells calls on a billable duration that page does not state.
02Does NextGen Leads sell life insurance leads?
Yes. Its life page lists call leads from $35 and data leads from $4, sold in real time from its owned and operated sites, and its homepage mentions targeting by age, coverage amount, household income and medical conditions. Final Expense is not named on the pages reviewed.
03Does NextGen Leads have minimums?
Its homepage and line pages say there are no minimums, and its FAQ says there is no charge to create or use an account. Auto-funding is optional. Callmart also has no minimum spend and no minimum term, and creating an account is free.
04What does a Medicare Advantage call cost on Callmart?
Retail tiers are $25 for 20 seconds, $35 for 30 seconds, $55 for 90 seconds, as of November 2, 2026. The seconds are the buffer, the connected time a call must reach before it is billed. Wholesale buyers, such as agencies buying in bulk, can ask for account-specific rates below retail.
05Is either one exclusive?
NextGen's broker page says its leads are sold in real time and that exclusive means exclusive. Callmart does not sell calls as exclusive; absent a Campaign Order that says otherwise, a similar caller may reach another buyer. Whatever you buy, get the exclusivity terms in writing first.