The right Medicare lead company depends on how you sell. NextGen Leads and Agent Autopilot sell real-time data leads, Lead Concepts sells mailer responses, Lead Heroes books appointments, LeadSwitch Media and Callmart publish inbound call prices, and BrokerCalls and Centerfield sell screened calls and transfers. Whichever you pick, check how it handles CMS consent and disclaimer rules.
How did we choose these Medicare lead companies?
A Medicare lead company sells agents a way to reach people who are eligible for Medicare and shopping for coverage, as a record you call, a live caller, a transferred prospect or a booked appointment. Format matters more in Medicare than in most lines because the business is seasonal and regulated. Medicare.gov lists the Open Enrollment Period as October 15 to December 7, and federal rules govern how third-party marketers disclose themselves, record calls and share a beneficiary's data. We chose ten companies that sell Medicare prospects to agents and explain their product on their own website. For each, we noted the format, the plan types it covers (Medicare Advantage, Medicare Supplement or Turning 65), any published price, how you pay and the controls you get. They are grouped by format and the buyer each one suits, not ranked by a score.
- Format: data lead, mailer response, appointment, inbound call or live transfer.
- Plan types: Medicare Advantage, Medicare Supplement, Turning 65, or a mix.
- Price: only what the vendor prints on its own site, with the unit.
- Buying model: self-serve auction or wallet, package, or a program scoped by sales.
- Controls: states, schedules, caps and how you pause.
Which Medicare lead company fits your way of selling?
| Company | Format | Plan types | Published price | How you buy | Fits |
|---|---|---|---|---|---|
| NextGen Leads | Real-time data leads and call leads | Medicare Advantage, Medicare Supplement | Data leads from $8; call leads from $45 per lead | Second-price auction, no minimums | Phone agents who want to set their own bids |
| Agent Autopilot | Real-time Facebook leads; aged overflow | Medicare and Turning 65 | From $18 per lead; aged from $1 | Online order | Agents who want exclusive social leads |
| Lead Concepts | Direct mail, seminars, Facebook leads | Medicare Advantage, Medicare Supplement, Turning 65 | Custom quote | Quote per campaign | Field and seminar agents |
| Lead Heroes | Pre-set appointments, call-back leads, transfers | Medicare Supplement, Turning 65, Medicare appointments | Phone pre-sets $880 per 10; AEP pre-sets from $80 each | Packages | Agents who want booked appointments |
| OneLife Marketing Solutions | Managed leads, calls and transfers | Medicare Advantage, Medicare Supplement, Turning 65 | Not published | Strategy call | Agencies wanting a managed program |
| LeadSwitch Media | Inbound calls; no Medicare transfers | Medicare | $35 per billable call | Prepaid balance | Agents wanting a 30 second billable point |
| Callmart | Inbound calls | Medicare Advantage | $25 for 20 seconds, $35 for 30 seconds, $55 for 90 seconds (retail) | Prepaid wallet | Agents who want to pick their buffer |
| BrokerCalls | Exclusive inbound calls, optional warm transfers | Medicare Advantage, Medicare Supplement | $15 to $90 range across all lines | Managed; rate card on request | FMOs and call centers |
| Centerfield Insurance Services | Exclusive pre-screened live transfers | Medicare among other lines | Not published; priced to your acquisition cost | Quote | Larger agencies and carrier call centers |
| Elevarus | Verified calls and leads | Medicare, including Turning 65 | Not published | Strategy call | Call centers wanting campaigns run for them |
What does each Medicare lead company sell?
NextGen Leads: real-time data and call leads on a second-price auction
NextGen Leads sells Medicare Advantage and Medicare Supplement prospects from its owned and operated sites, alongside under-65 health and life. Its Medicare page lists data leads starting at $8 per lead, sold in real time, and call leads starting at $45 per lead, sold on a billable duration. Every lead goes through a second-price auction, so you pay one cent more than the next highest bid. There is no charge to create an account and no minimum order, and you can pause campaigns, change bids and edit delivery schedules from its Buyer Dashboard.
- Fits: agents and call centers that want to manage bids and budgets themselves and push leads into a dialer or CRM.
- Keep in mind: returns on data leads are capped at a percentage that varies by vertical, and the cap is not published.
Agent Autopilot: exclusive Turning 65 and Medicare social leads
Agent Autopilot sells exclusive real-time leads from Facebook campaigns, with Medicare, Turning 65 and self-employed health leads listed from $18 per lead. Phone numbers are text verified and the form is not pre-filled. It also sells aged overflow Medicare leads from $1 per lead, ordered by state, which it prices for hand or AI dialing and says are not hot leads.
- Fits: phone agents who want low-entry exclusive digital leads they can order online.
- Keep in mind: Facebook lead prices are listed as from amounts, aged overflow leads are sold in 500-lead orders at $1 each ($500), and its terms say lead purchases are final and non-refundable.
Lead Concepts: mailers and seminars for face-to-face sellers
Lead Concepts sells direct mail and seminar marketing for Medicare Advantage, Medicare Supplement and Turning 65 prospects. Its FAQ says you own your leads exclusively, mailers can be bilingual, and responses arrive about 3 weeks after the mailer is paid for and mailed. Its Facebook lead program advertises 1 to 4 exclusive leads daily with timed nurture texts and emails. Pricing is by custom quote.
- Fits: agents who meet clients in person or hold seminars and want exclusive responses in their own territory.
- Keep in mind: the mail cycle means you commit budget before the first response arrives.
Lead Heroes: pre-set appointments and Turning 65 call-backs
Lead Heroes books Medicare appointments for you, by phone or face to face, and sells telemarketed Turning 65 and Medicare Supplement leads. Its order page prices phone pre-set Medicare appointments at $880 per unit of 10, and face-to-face appointments at $9,000 per unit of 100, or $90 each; the homepage lists AEP pre-sets starting at $80 per appointment. Turning 65 leads are reached 2 to 6 months before the 65th birthday and confirmed to agree to a call from a Medicare specialist. Medicare Supplement live transfers run in 4-hour blocks for teams with at least 3 agents available.
- Fits: agents whose time is better spent in booked conversations than dialing.
- Keep in mind: appointments are sold in units, so the smallest phone order is 10 appointments, and CRM integration costs $200 once.
OneLife Marketing Solutions: a managed Medicare program by state
OneLife Marketing Solutions runs managed exclusive leads, inbound calls and live transfers for Medicare Advantage, Medicare Supplement and Turning 65 by state, alongside final expense and life. Its inbound calls are pre-screened by an IVR or a live qualifier before bridging, and calls are recorded. The Lead Center dashboard sets geography, daily caps, filters and routing, and tracks funding with daily and weekly caps. Pricing is scoped on a strategy call.
- Fits: agencies and IMOs that want one managed partner across Medicare and final expense.
- Keep in mind: prices are not published, and exclusivity depends on the product and contract you agree.
LeadSwitch Media: a published call price with a 30 second billable point
LeadSwitch Media sells Medicare inbound calls at $35 per billable call, billable at 30 seconds of connected talk time. It does not sell Medicare transfers. The same prepaid balance covers its final expense and ACA products, card top-ups start at $500, and there is no subscription, platform fee or monthly minimum.
- Fits: agents who want a low published per-call price and a short billable point.
- Keep in mind: its Medicare page says calls are sold Monday to Friday, 9am to 3pm Central, and that it will not promise the window widens for the Annual Election Period.
Callmart: Medicare Advantage calls with three buffer choices
Callmart sells Medicare Advantage calls at $25 for 20 seconds, $35 for 30 seconds, $55 for 90 seconds, retail as of November 2, 2026. You choose which buffers to buy and confirm the price before a campaign goes live; connected time starts when your line answers, and a call that ends before your buffer is not billed. Each line accepts calls only from the states you choose, and optional campaign hours set one Eastern-time window per weekday. Calls ring a phone number, a SIP address, or the Callmart phone in your browser or iPhone app, and recordings play on the web and in the app.
- Fits: agents who want to pick a short or long buffer and see the price before creating an account.
- Keep in mind: calls are not exclusive, Callmart does not promise call volume, and you remain responsible for your own licensing and consent obligations. Bulk buyers can request lower wholesale rates.
BrokerCalls: IVR-filtered calls for floors that route by headcount
BrokerCalls sells exclusive inbound calls with optional warm transfers across Medicare Advantage, Medicare Supplement and other lines to FMOs, IMOs, carriers, agencies and call centers. Its insurance page gives a range from $15 for auto up to $90 for Medicare Supplement warm transfers, depending on vertical, call type and state, with a rate card within one business day. Calls pass per-vertical IVR filters for intent and basic eligibility, and you set state filters, concurrency caps, open hours and backup queues. It says consent records are available on request.
- Fits: call centers that need volume allocated across many licensed agents.
- Keep in mind: exact Medicare rates come on a rate card, and its public terms do not cover payment, returns or call qualification.
Centerfield Insurance Services: exclusive transfers priced to your acquisition cost
Centerfield Insurance Services, formerly Datalot, sells exclusive pre-screened live transfers and exclusive data leads to independent agents, carrier marketing teams and carrier call centers, with Medicare among its lines. Callers are screened by its team and transferred directly to you, and pricing is pay per call, aligned to your cost of acquisition and quoted through a call volume estimator or its sales team.
- Fits: larger agencies and carrier call centers that buy against a target cost per acquisition.
- Keep in mind: its pages publish no minimums, contract terms, filters, caps or return policy.
Elevarus: verified Medicare calls and leads, run for you
Elevarus runs Medicare campaigns for agents, agencies, FMOs and call centers, including Turning 65 and enrollment-period demand. It says its Medicare calls and leads are screened for age, enrollment window and plan fit, and verified calls ring your floor in real time. You choose lines, states, daily volume and filters, with exclusive or semi-exclusive delivery. Costs are scoped on a strategy call.
- Fits: call centers preparing for the Open Enrollment Period that want a scoped campaign.
- Keep in mind: its Medicare page prices per verified call or lead, while its separate consulting services fulfillment policy describes a non-refundable monthly retainer with 30 days notice to cancel, so ask which terms apply.
What Medicare marketing rules affect lead and call buyers?
Four parts of the federal Medicare Advantage rules shape how leads and calls are generated and worked. Each concerns third-party marketing organizations (TPMOs), which 42 CFR 422.2260 defines to include independent agents and brokers paid to do lead generation, marketing, sales or enrollment work for a plan. In plain words:
- Disclaimer. Under 42 CFR 422.2267(e)(41), a TPMO that sells plans for more than one Medicare Advantage organization must read a standardized disclaimer on sales calls. CMS's final rule of April 6, 2026 moved the timing from within the first minute to before any discussion of benefits, effective June 1, 2026 and applicable to coverage starting January 1, 2027.
- Recording. Under 42 CFR 422.2274(g)(2)(ii), a plan's contracts must require its TPMOs to record all marketing and sales calls in full and keep the recordings for at least 6 years.
- Lead generation disclosures. Under 42 CFR 422.2274(g)(3), plans must ensure a TPMO generating leads tells the beneficiary, when applicable, that their information will go to a licensed agent, and that they are being transferred to one.
- Data sharing. Since October 1, 2024, 42 CFR 422.2274(g)(4) lets a TPMO share personal beneficiary data with another TPMO only with the beneficiary's prior express written consent, given through a disclosure that names each entity receiving the data.
For a data lead, ask the vendor for the consent wording and whether it names you. For a transfer or call, ask what the consumer heard before reaching you. Our TPMO disclaimer guide and scope of appointment guide cover the call-side steps.
Who should choose leads, calls, transfers or appointments for Medicare?
- Data leads (NextGen Leads, Agent Autopilot): phone agents with a dialer who call within minutes and want the lowest price per contact attempt.
- Mailers and seminars (Lead Concepts): field agents who meet clients in person and plan campaigns ahead of the season.
- Appointments (Lead Heroes): agents who want booked conversations on the calendar instead of a dialing list.
- Inbound calls (LeadSwitch Media, Callmart, BrokerCalls): agents who would rather answer than dial and can keep someone on the line through peak hours.
- Transfers and managed programs (Centerfield, OneLife, Elevarus, BrokerCalls): call centers that want screened volume and a vendor to run it.
Planning for the enrollment period? See how to run an AEP call desk and buying Medicare calls for AEP. For Callmart's own product, read Medicare calls.
What should you check before buying Medicare leads or calls?
- Plan types covered: Medicare Advantage, Medicare Supplement, Turning 65, or all three.
- The consent wording and who it names, given the data sharing rule above.
- What the consumer heard before reaching you, and whether you can hear the recording.
- The billable point for calls, and the return or credit rules for leads.
- Coverage during the Open Enrollment Period, including evenings and weekends.
- The price that works at your close rate. How much Medicare inbound calls cost walks through the numbers.
Common questions
01Are inbound Medicare calls better than leads?
They are different products. A call is a person already on the line, so you skip dialing but pay more per contact; a lead is a record you still have to reach. If you run a fast dialer, leads may cost less per enrollment; if dialing is your bottleneck, calls may. Track cost per enrollment for each source to find out.
02Are there compliant Medicare lead sources?
No vendor can make your marketing compliant for you. You can ask each vendor for its consent wording, check that it fits the data sharing rule in 42 CFR 422.2274(g)(4), confirm what consumers hear before a transfer, and keep your own recordings. Confirm current requirements with your FMO, carrier or counsel.
03How much do Medicare leads and calls cost?
Published prices checked November 2, 2026: NextGen Leads data leads from $8 and call leads from $45 per lead, Agent Autopilot Medicare leads from $18, LeadSwitch Media inbound calls at $35 per billable call, and Callmart's Medicare Advantage calls at $25 for 20 seconds, $35 for 30 seconds, $55 for 90 seconds retail as of November 2, 2026. Many vendors quote instead of publishing.
04When do Medicare agents buy the most leads?
Medicare.gov lists the Open Enrollment Period as October 15 to December 7, and the Medicare Advantage Open Enrollment Period as January 1 to March 31 for people already in a Medicare Advantage plan. Those are the main windows for plan changes, so plan your budget around them; Turning 65 prospects become eligible throughout the year.
05Can I buy Medicare calls only in states where I am licensed?
On Callmart, each line accepts calls only from the states you choose, and a line with no states selected receives none. LeadSwitch Media routes calls only from the states you list as licensed and says it does not verify licenses for you, and BrokerCalls routes by state and ZIP. Holding the right license stays your job; see licensing basics.