OneLife Marketing Solutions runs managed lead, inbound call and live transfer programs across Medicare, Final Expense and life, with exclusivity set by agreement and prices given on a strategy call. Callmart is a self-serve marketplace for inbound Final Expense and Medicare Advantage calls with published retail prices, a prepaid wallet and no minimum spend.
What is the difference between Callmart and OneLife Marketing Solutions?
The difference is managed versus self-serve. OneLife Marketing Solutions, a Wyoming LLC, builds programs for agencies: exclusive web leads, inbound calls, live transfers, telemarketing leads and recruiting campaigns across Medicare Advantage, Medicare Supplement, Turning 65, Final Expense and several life products. Its inbound calls are screened by an IVR or a live qualifier for vertical, state and basic fit before they are bridged to your closer, and its team reviews campaign performance weekly. It does not publish prices: you book a strategy call and a strategist sends a tailored plan. Callmart works the other way around. Its retail prices for Final Expense digital, TV and live transfer calls and for Medicare Advantage calls are on its pricing page, and you fund a prepaid wallet, pick a connected-time buffer for each campaign and switch it on yourself. A Callmart call is charged once, after it ends, only if connected time reaches that buffer. Callmart calls are not exclusive; OneLife says exclusivity depends on the product and the agreement.
Neither approach is better in general. A managed program trades price transparency for someone else doing the media buying and tuning. A self-serve marketplace trades that help for prices you can read today and a campaign you can turn on without a sales call. The marketplace vs single vendor comparison covers the model in more depth.
How do Callmart and OneLife compare side by side?
| Question | Callmart | OneLife Marketing Solutions |
|---|---|---|
| Model | Self-serve marketplace for inbound calls | Managed lead, call and transfer programs |
| Insurance lines | Final Expense and Medicare Advantage on the public list | Medicare Advantage, Medicare Supplement, Turning 65, Final Expense, life, plus auto and solar |
| Published prices | Yes: $30 for 10 seconds, $40 for 30 seconds, $50 for 60 seconds, $60 for 90 seconds for Final Expense digital | Not published on its site as of November 2, 2026 |
| How you start | Create a login, apply, accept the Buyer Agreement, fund, switch on | Book a strategy call; it says it is onboarding select agency partners |
| Exclusivity | Calls are not exclusive | Applies to the specified product and agreement, not automatically |
| Controls | Receiving switch, campaign switches, campaign hours, states per line | Daily and weekly caps, hour-of-day controls, pause toggles, geo and age targeting |
| Reporting | Call history with charge, duration, state and recording; CSV export | ROAS by program, channel, creative and agent; cost per acquired policy |
| Delivery | Phone number, SIP address, browser softphone or iPhone app | Into your CRM or dialer, with compatibility confirmed per product |
| Terms | No minimum spend or term; end the agreement on 30 days notice once no Campaign Order is active | Homepage says no long-term contracts; refunds and credits follow its buyer agreement |
How does OneLife price its programs?
OneLife's prices are not published on its site as of November 2, 2026. Each program is scoped with you: its inbound calls page offers a 30-minute strategy call covering your current funnel, and says a strategist will reach out within 24 hours with a tailored plan.
Its intake form asks for a monthly budget band (under $2k, $2k to $5k, $5k to $15k, or $15k and up), your lines and your agency size. Those are intake fields, not prices or minimums, so do not read a price into them.
Since the quote is private, ask for these points in writing before you fund anything:
- The price per call or per transfer, and the connected time at which a call becomes billable.
- Which products are exclusive under your agreement, and for how long.
- The replacement or credit policy, including how and when to request one.
- Any minimum commitment, and how you end the program.
- Whether funding is prepaid, and what happens to an unspent balance.
OneLife says it combines third-party publishing partners with its own marketing activities and does not currently operate consumer-facing landing pages, so ask which traffic sources feed your campaign as well.
How does Callmart price calls?
Callmart publishes its retail prices, and they match what buyers see in the workspace. Each campaign offers set connected-time tiers, and a longer buffer costs more because more short calls fall outside billing.
| Campaign | Retail prices by buffer |
|---|---|
| Final Expense: Digital | $30 for 10 seconds, $40 for 30 seconds, $50 for 60 seconds, $60 for 90 seconds |
| Final Expense: TV (CTV) | $55 for 10 seconds, $65 for 30 seconds, $75 for 60 seconds |
| Final Expense: Live Transfers | $80 for 120 seconds |
| Medicare Advantage | $25 for 20 seconds, $35 for 30 seconds, $55 for 90 seconds |
Ringing never counts, and a call that ends before your buffer is not billed. If you think a billed call was not valid, you can request a credit from it with a reason such as wrong number, duplicate caller or audio problem; Callmart reviews each one. Agencies and bulk buyers can apply for lower wholesale rates, quoted per account. First deposits earn call credit: $50 on a first deposit of $250, $150 on a first deposit of $500, $300 on a first deposit of $1,000.
What are the strengths and tradeoffs of each?
OneLife Marketing Solutions
- Managed programs with weekly performance reviews, so you are not tuning media yourself.
- Exclusive products available under its agreement, across Medicare, Final Expense and life.
- Inbound calls pre-screened by IVR or a live qualifier for vertical, state and basic fit.
- A dashboard with daily and weekly caps, low-balance alerts and cost per acquired policy.
- A white-label lead source option for IMOs and FMOs, plus recruiting campaigns.
- No prices on its site; you need a strategy call to learn your cost.
- It says it is onboarding select agency partners, so not every buyer may be accepted.
- Exclusivity is not automatic for every lead or call.
- Refund, credit and replacement terms sit in its buyer agreement, not on its pages.
Callmart
- Retail prices published for every tier of the four public campaigns, shown again before you switch on.
- Start without a sales call: apply, fund a wallet and choose campaigns yourself.
- No minimum spend and no minimum term.
- Calls ring a phone number, SIP address, browser softphone or iPhone app.
- Self-serve: there is no managed media buying or weekly optimization.
- Calls are not exclusive, and no call volume is guaranteed.
- Only Final Expense and Medicare Advantage campaigns on the public price list.
- No Android app, and each App phone takes one call at a time.
Who should choose OneLife Marketing Solutions?
Choose OneLife if you run a multi-agent agency, IMO or call center that wants exclusive products across Medicare, Final Expense and life, and you would rather have a strategist plan and tune the program than run it yourself. Its reporting on cost per acquired policy suits owners who manage spend by outcome.
It also fits IMOs and FMOs that want a white-label lead source for their downline, or agencies that need recruiting campaigns alongside sales leads.
Who should choose Callmart?
Choose Callmart if you want to read the price before you talk to anyone, start small without a minimum, and control your own campaigns. It suits solo agents, who get their phone line free, and agencies that want one shared wallet with roles for owners, managers, agents, finance and reporting. Read how Callmart works for the steps.
If you buy Medicare calls from any vendor, the licensing and consent work stays with you. Buyers are responsible for the right license in each state and for their own TCPA, telemarketing and recording consent obligations. The TPMO disclaimer guide and scope of appointment guide are good places to check your call flow.
How do you decide between them?
- 01Decide how much help you wantIf you want a team running media and tuning weekly, talk to OneLife. If you want to run campaigns yourself, start with Callmart.
- 02Get both prices in writingAsk OneLife for the per-call price and billable time. For Callmart, choose a tier on the retail price list.
- 03Settle exclusivityAsk OneLife which products are exclusive under your agreement. Callmart calls are not exclusive.
- 04Check the exitCompare OneLife's agreement terms with Callmart's: no minimum term, and 30 days notice once no Campaign Order is active.
- 05Measure by policyCompare cost per policy, not cost per call. The Medicare lead companies guide lists other sources to test.
Common questions
01Does OneLife Marketing Solutions publish prices?
No. Its pages reviewed on November 2, 2026 do not list prices for leads, calls or transfers. You book a strategy call, and a strategist follows up with a plan. Its intake form asks for a budget band, which is not a published price or a minimum.
02Are OneLife inbound calls exclusive?
Its inbound calls page says exclusive delivery applies to the specified product and contractual arrangement, not automatically to every lead or call. Ask which products in your plan are exclusive. Callmart calls are not exclusive; Callmart may route similar calls to other buyers unless a Campaign Order says otherwise.
03Does OneLife sell Medicare leads?
Yes. Its Medicare page covers Medicare Advantage, Medicare Supplement and Turning 65 by state, and its inbound call program lists Medicare among its lines. Pricing for these programs is not published on its site.
04Can a solo agent buy calls on Callmart?
Yes. Callmart is built for solo agents through to agency teams and call center floors. Solo accounts get their phone line free, and a solo buyer can move to an agency account later by contacting support. Retail prices are on the pricing page.